The ARA Show™


ARA's annual convention and trade show

The ARA Show - Focus on the Future

The ARA Show™ … it’s the time and place to ‘Focus on the Future’ and reconnect with your rental peers in 2021. This trade show and convention delivers value through education, networking and connecting buyers and sellers of equipment, services, and supplies.

Join us Oct. 17-20, 2021 as we return to Las Vegas for the first time since 2013! Not only do we celebrate a return to this high-energy city, but a new venue as well. The Las Vegas Convention Center and Resorts World, the headquarter hotel, offer unique experiences and opportunities for all attendees.

Plan now to make an investment in YOUR future by attending The ARA Show. A full day of education begins on Sunday, Oct. 17, with the trade show following Oct. 18-20. Hotels will be open for booking through onPeak in February and show registration will open in July.

We look forward to seeing you!


Visit for the most up-to-date information, to register and view our digital planner to help plan your experience!

Register Today Digital Show Planner

Keynote Speakers

Rental-Specific Education

Networking Opportunities

Keynote Speakers

Every year, The ARA Show draws thousands of members together for our trade show and convention, and our keynote speaker never disappoints.

From Marcus Lemonis to Magic Johnson to Kevin O’Leary, our keynote always energizes the attendees at the kickoff of The ARA Show.

Rental-Specific Education

Sunday offers a full day of rental-specific education sessions for attendees with a full registration. These sessions provide content on a variety of topics for rental industry professionals at every level. Sessions are rental-specific and feature professional speakers, industry experts and rental peers.

This is the perfect opportunity to invest in your business and kick-start your show experience.

Networking Opportunities

In addition to our buying show, The ARA Show hosts networking opportunities.

Numerous opportunities exist to network with your rental peers. Networking strengthens our equipment and event rental community and it is evident at the show!

The ARA Show is only open to those in the equipment and event rental industry.

Join the American Rental Association today and take advantage of countless benefits.

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