ARA Rentalytics™


Rental-specific economic research

Today’s global marketplace affects the rental industry in specific ways. ARA is dedicated to providing you the leading macroeconomic data, forecasting tools, and more to ensure you can stay competitive.

What you can learn

Revenue Forecasting
Get quarterly economic updates to understand your market share.
Market Trends
We can provide data and analysis on how various factors impact our industry.
Rental Penetration
Determine how much potential market and demand exists for you.

State Digest Email

State Subscription

Regional Subscription

North American Subscription

Quarterly State Email containing:

  • One year revenue forecast at the national, state, and MSA level
  • National and state forecast for economic drivers affecting our industry
  • Macro-economic forecast of the U.S. and Canada
  • National rental revenue 5-year forecast
  • 1 state or a provincial forecast of your choosing with data for metropolitan statistical areas data
  • Additional states/province added for $100 each
  • U.S. national rental investment data (penetration index)
  • Quarterly Webinars
  • 2 logins for the platform

All of the State subscription plus:

  • 6 states/provinces
  • Additional states/province added for $100 each
  • 5 logins for the platform

All of the Regional subscription plus:

  • All U.S. states and Canadian provinces plus Washington D.C.
  • Data for 370 metropolitan statistical areas
  • Market alerts
  • Alternate forecast simulations
  • Data browsing tool to create your own custom reports and downloads
  • 10 logins for the platform
1 year $60
1 year $495
1 year $895
1 year $4,995
2 years $800
2 years $1,600
2 years $8,000
$60 per additional state $100 per additional state $100 per additional state  
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Rentalytics Quarterly State Digest

Each quarter ARA will send you an email with the percentage of revenue change in your state for construction and general tool rentals.  In the future we will include event rental revenue change as well.

ARA Rentalytics


ARA Rentalytics

ARA Rentalytics is an annual paid subscription service that offers rental store owners, managers, manufacturers, and suppliers up-to-date economic data specific to the rental industry. This includes what’s happening with revenue and drivers of rental revenue from a national to metropolitan area.

  • Quarterly economic updates help you understand your market share and give you information to make operational adjustments
  • Understand market trends through data and analysis of macroeconomic factors

Frequently asked questions