Rental Pulse

Learn and train your employees

Clean. Safe. Essential.

A program focused on health and safety while operating in a new business environment.

Learn
Learn and train your employees
ARA Certified Sales & Service

Turning rental staff into rental professionals.
Learn more
Resources
Resources for your business
Coverage Leader For The Rental Industry

ARA Insurance is the leading insurer of American Rental Association members. Because rental is our only business, we have a stake in your success.
Learn more
Connect
Network with other members
Connect With Your Peers

ARA offers many opportunities to network and learn from your peers
Learn more
Get Involved
Be active within the industry
- ARA Foundation
- Education
- - Scholarships
- - Employee Training Assistance
- - Mentoring Program
- Community
- - Disaster Relief
- - Community Impact
Supporting the Industry

ARA supports the equipment and event rental community through initiatives that serve the industry.
Learn more
Research
Proven research to guide your decisions
- ARA Rentalytics
- Rental Software Reviews
- Consumer Research
Knowledge Is Power

With ARA Rentalytics, ARA members can access macroeconomic data and information about what's happening with revenue and drivers of rental revenue.
Learn more
News
Award winning publications
- Rental Management
- Rental Pulse
- Regional Newsletters
Subscribe Today

Each issue is packed with information, including risk management advice, store profiles, business management stories, products and much more.
Learn more
Join
Login
Shop
Contact

Our weekly e-newsletter is brought to your inbox every Sunday by the Rental Management magazine team. Don’t miss the latest news and information from the equipment and event rental industry.

Subscribe Submit News

Featured

Robert Copley, CERP

Robert Copley, CERP, is running for Region Five director in the ARA Board of Directors election

Featured

Rental Management recognizes event rental industry’s Market Movers

Learn about the event rental industry’s Market Movers — the companies being recognized for showing the most rental revenue growth between 2019 and 2021.

Featured

Two months to make a difference, Aug. 1 – Sept. 30

The ARA Foundation has launched a mission to raise $100,000 in two months to help continue its educational and community-impacting programs, and encourages all in the equipment and event rental community to join the effort in reaching the goal.