ARA Certified Sales & Service

Turning rental staff into rental professionals.

Critical knowledge for the equipment rental industry

ARA Certified Service and ARA Certified Sales were created to train and develop your staff. The programs are meant for rental staff with the potential and desire to grow their industry knowledge. It is incredibly helpful for newer employees (6 months to a year) and serves experienced staff great reminders and new tips along the way. The programs are available for purchase through RentalU, they are self-paced and take about 20 hours to complete. Upon completion, your staff will earn a professional designation, ECP-ST (ARA Certified Service) or their ECP-SM (ARA Certified Sales). Learn more about each program below.

Get Started Today
 

Frequently asked questions

  • Who should take this program?

    ARA Certified Sales and ARA Certified Service are meant for rental staff ...

    ARA Certified Sales and ARA Certified Service are meant for rental staff with the potential and desire to grow their industry knowledge. It is incredibly helpful for newer employees (6 months to a year) and serves experienced staff great reminders and new tips along the way.
  • How do I buy training?

    Log on to RentalU ...

    Log on to RentalU, select the ARA Certified programs button. Find the course you’re looking to purchase and complete the checkout process. You do not need a PayPal account to complete the transaction.
  • How much does it cost?

    The cost is $499 ...

    The cost is $499. For more information about ARA Foundation Training Scholarships that could fund up to 50% of this training, click here.
  • What do I earn upon completing the program?

    Upon completing the program ...

    Upon completing the program you will earn the designation Equipment Certified Professional. Depending on your track you will earn ECP-ST (Service Technician) or ECP-SM (Sales and Marketing). You will also receive a digital marketing kit available for download and an ARA Certified swag box sent to your place of business.