Vermeer acquires technology from Normag

Jan. 10, 2021

Vermeer Corp., Pella, Iowa, recently acquired the electric-powered horizontal directional drilling (HDD) and fluid systems technology from Normag, Terband, Netherlands.

Through this acquisition, Vermeer assumes the rights to develop, manufacture and distribute the proven fully electric HDD rigs, generator sets and fluid management systems, which are currently operating across Europe under the Normag brand.

This acquisition is a key part of the Vermeer strategy to meet growing demand for electric-powered worksite solutions.

The Normag electric HDD technology offers a unique integrated electric power system that optimizes efficiency across the generator set, drill rig and fluid management systems during operations, the company says. When connected to the electric grid, the system can operate as a fuel-free system. All systems also have been designed to match standard international shipping container dimensions to reduce the machine footprint, job-site set-up time, complexity and cost.

“With this technology already proven in operations across Europe, our Vermeer team can now fast-track an electric HDD offering that helps operators better control their cost of operations and worksite impacts through reduced fuel use, near-zero emissions, limited noise and an overall smaller rig footprint,” said Jason Andringa, Vermeer president and CEO. “This investment critically supports our innovation and product development focus to continually help customers optimize their worksite efficiency, while limiting environmental impact.”

The Normag HDD system technology has been in development for more than eight years in the Netherlands. It was purpose-built to help companies comply with European transportation and work site regulations and meet their goals to lower their environmental and worksite impacts. Drill rig and fluid packages have been piloted with customers across Europe for the last several years. Because they are European-market ready and tested, Vermeer will focus first on introducing the products to the European customer base to support large-diameter underground infrastructure projects. Products will be sold under the Vermeer brand in partnership with Vermeer dealers.

All product development, engineering, marketing and production for the technology will immediately move to the Vermeer EMEA headquarters in Goes, Netherlands. Vermeer expects that its first rigs and fluid systems will be in production and ready for distribution in Europe by late 2021. That will likely include a system built around a 120-metric ton HDD rig, a 2,500-liter reclaimer and high-pressure pump. The company also plans to offer additional fluid systems in the first year to establish a range of reclaimers ranging from 750 to 3,000 liters per minute of cleaning capacity.

As the products get established in Europe, the company will look to introduce them in key global markets where electric systems are desired, including North America and Australia. The intent is to bring the products to those markets within the next 24 to 36 months.

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