Privacy Policy

ARA respects your privacy

Website Policies

Please take a moment to review our official website terms and use policy.

  • Privacy Policy

    Thank you for visiting the Web site of the American Rental Association (“ARA”). Please read the following Privacy Notice (“Notice”) carefully. All products and services on the ARA Web site, located at www.ARArental.org (the “Site”) are made available subject to this Notice.

    OUR COMMITMENT TO PRIVACY: We at ARA respect your privacy and assure you that we are committed to protecting and safeguarding your information. Our privacy notice covers ARA and its Web sites. To better protect your privacy, we provide this Notice explaining our online information practices and the choices you can make about the way your information is collected and used. To make this Notice easy to find, we make it available on our home page and at every point where personally identifiable information may be requested.

    THE INFORMATION WE COLLECT: This Notice applies to all information collected on or submitted to our Site. On some pages, you can order products, make requests and register to receive materials. This Site may contain forms for visitors to request information, products and services. These forms may ask for contact information (such as your phone number or e-mail address), unique identifiers (usually your ARA member business ID number), financial information (for example, your credit card number) or demographic information (for example, your location).

    Contact information from these forms is used to provide the products, services or memberships that you request. Forms on our Site that request financial information do so in order to bill you for products or services ordered. Unique identifiers (specifically, your ARA business member ID number) are collected from Site visitors to verify the user’s identity for access to restricted content or features on the Site.

    The types of personal information collected at these pages are: Name, Address, E-mail address, Phone number and Credit/Debit Card information.

    DATA RETENTION: We will store the personal information that we collect for as long as necessary to fulfill purposes for which the information was collected, to fulfill the purposes described in this Privacy Notice, to comply with applicable law, or as otherwise disclosed to you.

    SEND REQUEST FUNCTIONALITY: ARA may provide users of this site with the ability to send a request for rental reservation or information to a participating rental store (“Send Request Functionality”). ARA may choose, but is not obligated, to monitor the Send Request Functionality to assure proper working order and general customer satisfaction.

    ARA MEMBERSHIP APPLICATIONS: You are sharing personally identifiable information, including your name, mailing address and contact information, with us when you join ARA or renew your ARA membership through our Site. ARA members are given an ARA business membership number and this member ID and password enables members to take advantage of restricted content and features on the ARA Site.

    OTHER REGISTRATION: You may be asked for personal information when registering for specific services. For example, if you subscribe to Rental Management magazine and the e-mail newsletter RentalPulse, you may be asked to provide your e-mail and mailing address.

    ONLINE PURCHASES: We also ask for personal information when you make a purchase using the ARA online store portion of the Site.

    HOW WE USE INFORMATION: We process your personal information to present our Site and its content to you and to provide (and improve) the products and services that we offer our customers and clients. We may use your personal information for the following purposes:

    • Placing an order: We use the information you provide about yourself when placing an order to fulfill the contract with you and complete that order. We do not share this information with outside parties except to the extent necessary to complete that order.
    • Responding to customer inquiries: We use return e-mail addresses for our legitimate interest in answering the e-mail we receive. Such addresses are not used for any other purpose and are not shared with outside parties.
    • Communicating with you: You can register with our Site if you would like to receive updates on our new products and services. Information you submit on our Site will not be used for this purpose unless you consent to such uses by filling out the registration form.
    • Improving the Site and Advertising: We use non-identifying and aggregate information for our legitimate interests in better designing our Site, sharing the information with advertisers, and marketing our products and services. For example, we may tell an advertiser that X number of individuals visited a certain area on our Site and the demographic distribution of these individuals.
    • Administrative purposes: We may use your personal information for our legitimate interest in using or transferring your personal information within our organization for internal administrative and operations purposes.
    • Complying with legal obligations: Under certain circumstances, we will be required to collect and process your personal information to fulfil a legal For example, we may collect information from individuals for identification verification purposes. We will cooperate fully with any law enforcement authorities, subpoenas, court orders, governmental, regulatory, or administrative requests requesting or directing us to disclose information of anyone posting materials on or through our website.
    • Resolving disputes: We may disclose your information to third parties to enforce our Terms of Use (LINK), Terms of Sale (LINK), or other agreements; or to protect the rights, property, safety, or interests of ARA or any third For example, we may disclose your identity or other information about you to any third party who claims that material posted by you violates their rights, including their intellectual property rights or their right to privacy.
    • Other purposes: We may also seek your consent to process your personal information for specific purposes. When you provide your consent to process your personal information, you may withdraw your consent at any time. We may also use your personal information to fulfill any other purpose for which you provide it.

    We never use or share the personally identifiable information provided to us online in ways unrelated to the ones described above without also providing you an opportunity to opt-out or otherwise prohibit such unrelated uses.

    HOW WE SHARE YOUR PERSONAL INFORMATION: We may share your personal information as provided below.

    • Third Party Service Providers: We may occasionally engage other individuals or entities to perform services on our For example, we may use a third party service provider to fulfill orders, process payments, send email or postal mail, analyze data, provide marketing services, or provide customer service.
    • Business Transactions: We may sell all or a portion of our business to a related or unrelated entity. In such transaction, our customer information would be considered a business assets and subject to being transferred to a purchasing business.
    • Other Purposes: We may share your personal information for any other purpose disclosed by us when you provide the information, or for other purposes with your consent.

    OUR COMMITMENT TO DATA SECURITY: To help prevent unauthorized access, maintain data accuracy and ensure the correct use of information, we have implemented physical, electronic and managerial procedures designed to safeguard and secure the information we collect online. While we cannot guarantee that loss, misuse or alternation to data will not occur, we take many precautions to help prevent such unfortunate occurrences. Any other particularly sensitive information, such as your credit card number collected for a commerce transaction, is encrypted prior to transmission.

    You are ultimately responsible for the security of your ARA business member ID and password. You may not share your ARA business member ID and password with colleagues or friends so they can access content or features on this ARA Site that are restricted to ARA members only. You should log out of your browser at the end of each computer session to ensure that others cannot access your personal information and correspondence, especially if you share a computer with someone else or are using a shared or common computer. We are not responsible for circumvention of any privacy settings or security measures contained on the Site.

    OUR COMMITMENT TO CHILDREN’S PRIVACY: Protecting the privacy of the very young is especially important. For that reason, we do not knowingly collect or maintain information at our Site from those we actually know are under the age of 16 and no part of our Site is structured to attract anyone under 16.

    INDIVIDUALS IN THE EU: Individuals in the EU may have additional rights under the EU General Data Protection Regulation (“GDPR”). These rights include:

    1. Your right to be Anyone processing your personal information must inform you of what they are processing, the purposes of such processing, and who the information may be disclosed to.
    2. Your right of You have a right to see what information we hold about you.
    3. Your right of deletion. Under certain circumstances you may request deletion of your
    4. Your right of correction. You have the right to have incorrect information about you corrected. Review the section “How to Correct Your Information” below for details on how to submit a request for correction.
    5. Your right to restrict processing. You may ask us to temporarily stop processing your
    6. Your right to object. You may object to the processing of your information which is inconsistent with the primary purpose for which the information was collected.
    7. Your right to data You may ask that any information provided directly to us be provided in a useable format.
    8. Your right to withdraw when you provide your consent to process your personal information, you may withdraw your consent at any time. To withdraw your consent to processing data contact Adam Stemper at adam.stemper@ararental.org.

    TRANSFERS OF DATA OUT OF THE EU: Whenever personal information of individuals in the EU is transferred to countries outside the EU, we will ensure that such information data transfer is compliant with the Policy and application data protection laws.

    HOW TO CORRECT YOUR INFORMATION: ARA business members have the following options for changing and modifying personal information that has been previously provided.

    Visit www.ARArental.org, log into the “Member Only” area and click on “Update Your Information.”

    Send mail to the following postal address: American Rental Association, 1900 19th Street, Moline, IL 61265, Attention: Member Services.

    Call ARA Member Services: 800-334-2177

    E-mail: privacy@ararental.org. To protect your privacy and security, we also will take reasonable steps to verify your identity before granting access or making corrections.

    HOW TO CONTACT US: Should you have other questions or concerns about this Notice, please call us at 800-334-2177 or send us an e-mail at privacy@ararental.org. Alternatively, you may mail information to us at the following postal address: American Rental Association, 1900 19th Street, Moline, IL 61265. Individuals in the EU may file a complaint with a local data protection authority.

    OTHER WEB SITE LINKS: Our Web site contains links to other sites, which we provide as a convenience to you. If you choose to use the services provided on these other Web sites, you may be asked to provide personal information. We encourage you when you leave our site to read the privacy policies on those Web sites. Our privacy notice and statement applies to ARA Web sites only.

    PRIVACY NOTICE CHANGES: Material changes in the Notice of this Site will be posted on this page without other written, verbal or electronic communications.

    Inquiries or concerns regarding this Notice or any other policies of this Site may be sent via e-mail to privacy@ararental.org.

  • Terms of Use

    www.ararental.org & Rental U Terms of Use

    Last Modified: September 21, 2021

    This policy describes the types of information we may collect from you or that you may provide when you visit the Site, and our practices for collecting, using, maintaining, protecting, and disclosing that information.

    Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is to not use our Site. By accessing or using this Site, you agree to this Notice. This Notice may change from time to time. Your continued use of this Site after we make changes is deemed to be acceptance of those changes, so we encourage you to read this Notice before using this Site. Our Site is available to all visitors, although some content and features are restricted to ARA members. All products and services on this Site are made available subject to this Notice.

     
    1. Acceptance of the Terms of Use
      1. These terms of use are entered into by and between You and American Rental Association (”ARA,” “we,” or “us”). The following terms and conditions, together with any documents they expressly incorporate by reference (collectively, “Terms of Use”), govern your access to and use of ararental.org, including any content, functionality, and services offered on or through ararental.org (the “Website”), whether as a guest or a registered user.
    1. Please read the Terms of Use carefully before you start to use the Website. By using the Website or by clicking to accept or agree to the Terms of Use when this option is made available to you, you accept and agree to be bound and abide by these Terms of Use and our Privacy Notice, found at [www.org/privacy], incorporated herein by reference. If you do not want to agree to these Terms of Use or the Privacy Notice, you must not access or use the Website.
    2. This Website is offered and available to users who are 18 years of age or older, and reside in the United States or any of its territories or possessions. By using this Website, you represent and warrant that you are of legal age to form a binding contract with the ARA and meet all of the foregoing eligibility requirements. If you do not meet all of these requirements, you must not access or use the
    1. Changes to the Terms of Use
    2. We may revise and update these Terms of Use from time to time in our sole discretion. All changes are effective immediately when we post them, and apply to all access to and use of the Website thereafter.
    3. Your continued use of the Website following the posting of revised Terms of Use means that you accept and agree to the changes. You are expected to check this page each time you access this Website so you are aware of any changes, as they are binding on you.
    4. Accessing the Website and Account Security
     
    1. We reserve the right to withdraw or amend this Website, and any service or material we provide on the Website, in our sole discretion without We will not be liable if for any reason all or any part of the Website is unavailable at any time or for any period. From time to time, we may restrict access to some parts of the Website, or the entire Website, to users, including registered users.
    2. You are responsible for both:
      1. Making all arrangements necessary for you to have access to the website.
      2. Ensuring that all persons who access the Website through your internet connection are aware of these Terms of Use and comply with them.
    1. To access the Website or some of the resources it offers, you may be asked to provide certain registration details or other information. It is a condition of your use of the Website that all the information you provide on the Website is correct, current, and You agree that all information you provide to register with this Website or otherwise, including, but not limited to, through the use of any interactive features on the Website, is governed by our Privacy Notice, and you consent to all actions we take with respect to your information consistent with our Privacy Notice.
    2. If you choose, or are provided with, a user name, password, or any other piece of information as part of our security procedures, you must treat such information as confidential, and you must not disclose it to any other person or entity. You also acknowledge that your account is personal to you and agree not to provide any other person with access to this Website or portions of it using your user name, password, or other security information. You agree to notify us immediately of any unauthorized access to or use of your user name or password or any other breach of You also agree to ensure that you exit from your account at the end of each session. You should use particular caution when accessing your account from a public or shared computer so that others are not able to view or record your password or other personal information.
    3. ARA is not liable for your losses caused by an unauthorized use of your account, You may be liable for the losses of ARA or others due to unauthorized use.
    4. We have the right to disable any user name, password, or other identifier, whether chosen by you or provided by us, at any time in our sole discretion for any or no reason, including if, in our opinion, you have violated any provision of these Terms of Use.
     

    What We Own

    1. Intellectual Property Rights
      1. The Website and its entire contents, features, and functionality (including but not limited to all information, software, text, displays, images, video, and audio, and the design, selection, and arrangement thereof) are owned by the ARA, its licensors, or other providers of such material and are protected by United States and international copyright, trademark, patent, trade secret, and other intellectual property or proprietary rights laws.
     
    1. These Terms of Use permit you to use the Website for your personal, noncommercial use only. You must not reproduce, distribute, modify, create derivative works of, publicly display, publicly perform, republish, download, store, or transmit any of the material on our Website, except as follows:
      1. Your computer may temporarily store copies of such materials in RAM incidental to your accessing and viewing those materials.
      2. You may store files that are automatically cached by your Web browser for display enhancement purposes.
      3. You may print or download one copy of a reasonable number of pages of the Website for your own personal, non-commercial use and not for further reproduction, publication, or distribution.
      4. If we provide desktop, mobile, or other applications for download, you may download a single copy to your computer or mobile device solely for your own personal, non-commercial use, provided you agree to be bound by our end user license agreement for such applications.
      5. If we provide social media features with certain content, you may take such actions as are enabled by such features.
    1. Trademarks
      1. The ARA name, ARA logo, and all related names, logos, product and service names, designs, and slogans of ARA are trademarks of ARA or its affiliates or licensors. You must not use such marks without the prior written permission of ARA. All other names, logos, product and service names, designs, and slogans on this Website are the trademarks of their respective owners.
     

    What You Can’t Do

    1. You must not
      1. Alter or modify any part of the
      2. Modify copies of any materials from this
      3. Use any illustrations, photographs, video or audio sequences, or any graphics separately from the accompanying text.
      4. Delete or alter any copyright, trademark, or other proprietary rights notices from copies of materials from this site.
      5. You must not access or use for any commercial purposes any part of the Website or any services or materials available through the Website.
      6. If you wish to make any use of material on the Website other than that set out in this section, please address your request to: webmaster@ararental.org.
      7. If you print, copy, modify, download, or otherwise use or provide any other person with access to any part of the Website in breach of the Terms of Use, your right to use the Website will stop immediately and you must, at our option, return or destroy any copies of the materials you have No right, title, or interest in or to the Website or any content on the Website is transferred to you, and all rights not expressly granted are reserved by the ARA. Any use of the Website not expressly permitted by these Terms of Use is a breach of these Terms of Use and may violate copyright, trademark, and other laws.
    2. Prohibited Uses
      1. You may use the Website only for lawful purposes and in accordance with these Terms of Use. You agree not to use the Website:
      2. In any way that violates any applicable federal, state, local, or international law or regulation (including, without limitation, any laws regarding the export of data or software to and from the US or other countries).
      3. For the purpose of exploiting, harming, or attempting to exploit or harm minors in any way by exposing them to inappropriate content, asking for personally identifiable information, or To send, knowingly receive, upload, download, use, or re-use any material that does not comply with the Content Standards set out in these Terms of Use.
      4. To transmit, or procure the sending of, any advertising or promotional material without our prior written consent, including any “junk mail,” “chain letter,” “spam,” or any other similar
      5. To impersonate or attempt to impersonate ARA, an ARA employee, another user, or any other person or entity (including, without limitation, by using email addresses or screen names associated with any of the foregoing).
      6. To engage in any other conduct that restricts or inhibits anyone’s use or enjoyment of the Website, or which, as determined by us, may harm ARA or users of the Website, or expose them to
    3. Additionally, you agree not to:
      1. Use the Website in any manner that could disable, overburden, damage, or impair the site or interfere with any other party’s use of the Website, including their ability to engage in real time activities through the Website.
      2. Use any robot, spider, or other automatic device, process, or means to access the Website for any purpose, including monitoring or copying any of the material on the Website.
      3. Use any manual process to monitor or copy any of the material on the Website, or for any other purpose not expressly authorized in these Terms of Use, without our prior written consent.
      4. Use any device, software, or routine that interferes with the proper working of the Website.
      5. Introduce any viruses, Trojan horses, worms, logic bombs, or other material that is malicious or technologically harmful.
      6. Attempt to gain unauthorized access to, interfere with, damage, or disrupt any parts of the Website, the server on which the Website is stored, or any server, computer, or database connected to the Website.
      7. Attack the Website via a denial-of-service attack or a distributed denial-of-service attack.
      8. Circumvent, disable, or interfere with any security-related features of the Website, or otherwise attempt to interfere with the proper working of the Website.
     

    How You Can Participate

    1. User Contributions
      1. The Website may contain message boards, chat rooms, personal web pages or profiles, forums, bulletin boards, and other interactive features (collectively, “Interactive Services”) that allow users to post, submit, publish, display, or transmit to other users or other persons (hereinafter, “post”) content or materials, including text, graphics, photos, sound, music, videos, and any combination thereof (collectively, “User Contributions”) on or through the Website.
      2. All User Contributions must comply with the Content Standards set out in these Terms of Use.
      3. Any User Contribution you post to the site will be considered non-confidential and non-proprietary.
      4. By providing any User Contribution on the Website: You grant us and our affiliates and service providers, and each of their and our respective licensees, successors, and assigns a worldwide, nonexclusive, royalty-free, transferable and sublicensable license to use, reproduce, distribute, display, perform, and prepare derivative works of any User Contribution in any media format and through any media channels in connection with the Website pursuant to these Terms of Use, and otherwise disclose to third parties any such material for any purpose. You grant to each user of the Website a non-exclusive license to access, use, and display User Contributions as permitted through the Website, and under these Terms of Use.
    2. You represent and warrant that:
      1. You own or control all rights in and to the User Contributions and have the right to grant the license granted above to us and our affiliates and service providers, and each of their and our respective licensees, successors, and assigns.
      2. All of your User Contributions do and will comply with these Terms of
      3. You are responsible for ensuring that any User Contributions you submit or contribute meet the requirements of these Terms of Use.
      4. We are not responsible or liable to any third party for the content or accuracy of any User Contributions posted by you or any other user of the Website.
    3. Monitoring and Enforcement; Termination. We have the right to:
      1. Remove or refuse to post any User Contributions for any or no reason in our sole discretion.
      2. Take any action with respect to any User Contribution that we deem necessary or appropriate in our sole discretion, including if we believe that such User Contribution violates the Terms of Use, including the Content Standards, infringes any intellectual property right or other right of any person or entity, threatens the personal safety of users of the Website or the public, or could create liability for ARA.
      3. Disclose your identity or other information about you to any third party who claims that material posted by you violates their rights, including their intellectual property rights or their right to privacy.
      4. Take appropriate legal action, including without limitation, referral to law enforcement, for any illegal or unauthorized use of the Website.
      5. Terminate or suspend your access to all or part of the Website for any or no reason, including without limitation, any violation of these Terms of
      6. Without limiting the foregoing, we have the right to cooperate fully with any law enforcement authorities or court order requesting or directing us to disclose the identity or other information of anyone posting any materials on or through the Website. YOU WAIVE AND HOLD HARMLESS ARA AND ITS AFFILIATES, LICENSEES, AND SERVICE PROVIDERS FROM ANY CLAIMS RESULTING FROM ANY ACTION TAKEN BY ANY OF THE FOREGOING PARTIES DURING, OR TAKEN AS A CONSEQUENCE OF, INVESTIGATIONS BY EITHER SUCH PARTIES OR LAW ENFORCEMENT
      7. However, we do not undertake to review all material before it is posted on the Website, and cannot ensure prompt removal of objectionable material after it has been posted. Accordingly, we assume no liability for any action or inaction regarding transmissions, communications, or content provided by any user or third party. We have no liability or responsibility to anyone for performance or nonperformance of the activities described in this section.
      8. Content Standards (contribution cont’d)
      9. These content standards apply to any and all User Contributions and use of Interactive Services. User Contributions must in their entirety comply with all applicable federal, state, local, and international laws and Without limiting the foregoing, User Contributions must not: Contain any material that is defamatory, obscene, indecent, abusive, offensive, harassing, violent, threatening, harmful, dangerous, hateful, inflammatory, or otherwise objectionable. Promote sexually explicit or pornographic material, violence, or discrimination based on race, sex, religion, nationality, disability, sexual orientation, or age.
      10. Infringe any patent, trademark, trade secret, copyright, or other intellectual property or other rights of any other person.
     

    Your Rights

    1. Violate the legal rights (including the rights of publicity and privacy) of others or contain any material that could give rise to any civil or criminal liability under applicable laws or regulations or that otherwise may be in conflict with these Terms of Use and our Privacy Notice.
    2. Be likely to deceive any
    3. Promote any illegal activity, or advocate, promote, or assist any unlawful
    4. Cause annoyance, inconvenience, or needless anxiety or be likely to upset, embarrass, alarm, or annoy any other person.
    5. Impersonate any person, or misrepresent your identity or affiliation with any person or organization.
    6. Involve commercial activities or sales, such as contests, sweepstakes, and other sales promotions, barter, or advertising.
    7. Give the impression that they emanate from or are endorsed by us or any other person or entity, if this is not the case.
    8. Copyright Infringement (copyright information)
      1. If you believe that any User Contributions violate your copyright, please see our Copyright Policy for instructions on sending us a notice of copyright infringement. It is the policy of ARA to terminate the user accounts of repeat
    9. Copyright Policy
      1. Reporting Claims of Copyright Infringement
      2. We will respond to notices of alleged copyright infringement that comply with applicable law. If you believe any materials accessible on or from the Website infringe your copyright, you may request removal of those materials (or access to them) from the Website by submitting written notification to our copyright agent designated below. In accordance with the Online Copyright Infringement Liability Limitation Act of the Digital Millennium Copyright Act (17 U.S.C. § 512) ("DMCA"), the written notice (the "DMCA Notice") must include substantially the following:
        1. Your physical or electronic
        2. Identification of the copyrighted work you believe to have been infringed or, if the claim involves multiple works on the Website, a representative list of such works.
        3. Identification of the material you believe to be infringing in a sufficiently precise manner to allow us to locate that
        4. Adequate information by which we can contact you (including your name, postal address, telephone number, and, if available, email address).
        5. A statement that you have a good faith belief that use of the copyrighted material is not authorized by the copyright owner, its agent, or the law.
        6. A statement that the information in the written notice is
        7. A statement, under penalty of perjury, that you are authorized to act on behalf of the copyright owner.
        8. Our designated copyright agent to receive DMCA Notices is: Dan Sharp, Marketing Director, American Rental Association, 1900 19th Street, Moline, IL 61265, 1-800-334-2177, dan.sharp@ararental.org
        9. If you fail to comply with all of the requirements of Section 512(c)(3) of the DMCA, your DMCA Notice may not be effective.
        10. Please be aware that if you knowingly materially misrepresent that material or activity on the Website is infringing your copyright, you may be held liable for damages (including costs and attorneys' fees) under Section 512(f) of the DMCA.
      3. Counter Notification Procedures
        1. If you believe that material you posted on the Website was removed or access to it was disabled by mistake or misidentification, you may file a counter notification with us (a "Counter Notice") by submitting written notification to our copyright agent designated above. Pursuant to the DMCA, the Counter Notice must include substantially the following:
          1. Your physical or electronic
          2. An identification of the material that has been removed or to which access has been disabled and the location at which the material appeared before it was removed or access disabled.
          3. Adequate information by which we can contact you (including your name, postal address, telephone number, and, if available, email address).
          4. A statement under penalty of perjury by you that you have a good faith belief that the material identified above was removed or disabled as a result of a mistake or misidentification of the material to be removed or disabled.
          5. A statement that you will consent to the jurisdiction of the Federal District Court for the judicial district in which your address is located (or if you reside outside the United States for any judicial district in which the Website may be found) and that you will accept service from the person (or an agent of that person) who provided the Website with the complaint at issue.
          6. The DMCA allows us to restore the removed content if the party filing the original DMCA Notice does not file a court action against you within ten business days of receiving the copy of your Counter Notice.
          7. Please be aware that if you knowingly materially misrepresent that material or activity on the Website was removed or disabled by mistake or misidentification, you may be held liable for damages (including costs and attorneys' fees) under Section 512(f) of the DMCA.

    What We Present On The Web

    1. Reliance on Information Posted. The information presented on or through the Website is made available solely for general information purposes. We do not warrant the accuracy, completeness, or usefulness of this information. Any reliance you place on such information is strictly at your own risk. We disclaim all liability and responsibility arising from any reliance placed on such materials by you or any other visitor to the Website, or by anyone who may be informed of any of its contents.
    2. This Website may include content provided by third parties, including User Contributions, materials provided by other users, bloggers, and third-party licensors, syndicators, aggregators, and/or reporting services. ARA has not independently verified, and does not endorse the information conveyed by the content. All statements and/or opinions expressed in this content, and all articles and responses to questions and other content, other than the content provided by ARA, are solely the opinions and the responsibility of the person or entity providing such content. This content does not necessarily reflect the opinion of ARA. ARA is not responsible, or liable to you or any third party, for the content or accuracy of any content provided by any third Your use and reliance on this content should be based on your personal judgment and is at your own risk, and you assume full responsibility and risk of loss, including physical injury, resulting from the use of this content.
    3. Changes to the Website
      1. We may update the content on this Website from time to time, but its content is not necessarily complete or up-to-date. We are under no obligation to update such
      2. Information About You and Your Visits to the Website
      3. All information we collect on this Website is subject to our Privacy By using the Website, you consent to all actions taken by us with respect to your information in compliance with the Privacy Notice.
    4. Online Purchases and Other Terms and Conditions
      1. All purchases through our site or other transactions for the sale of goods, services, or information formed through the Website, or resulting from visits made by you, are governed by our Terms of Sale, which are hereby incorporated into these Terms of Use.
      2. Additional terms and conditions may also apply to specific portions, services, or features of the Website. All such additional terms and conditions are hereby incorporated by this reference into these Terms of Use.
    5. Linking to the Website and Social Media Features
      1. You may link to our homepage, provided you do so in a way that is fair and legal and does not damage our reputation or take advantage of it, but you must not establish a link in such a way as to suggest any form of association, approval, or endorsement on our part without our express written consent.
    6. This Website may provide certain social media features that enable you to:
      1. Link from your own or certain third-party websites to certain content on this Website.
      2. Send emails or other communications with certain content, or links to certain content, on this Website.
      3. Cause limited portions of content on this Website to be displayed or appear to be displayed on your own or certain third-party websites.
      4. You may use these features solely as they are provided by us, solely with respect to the content they are displayed with and otherwise in accordance with any additional terms and conditions we provide with respect to such Subject to the foregoing, you must not:
        1. Establish a link from any website that is not owned by
        2. Cause the Website or portions of it to be displayed on, or appear to be displayed by, any other site, for example, framing, deep linking, or in-line
        3. Link to any part of the Website other than take any action with respect to the materials on this Website that is inconsistent with any other provision of these Terms of Use.
        4. The website from which you are linking, or on which you make certain content accessible, must comply in all respects with the Content Standards set out in these Terms of If You cannot comply with this requirement then You must not link or make content accessible from such website.
        5. You agree to cooperate with us in causing any unauthorized framing or linking immediately to We reserve the right to withdraw linking permission without notice.
        6. We may disable all or any social media features and any links at any time without notice in our discretion.
      5. Links from the Website
        1. If the Website contains links to other sites and resources provided by third parties, these links are provided for your convenience only. This includes links contained in advertisements, including banner advertisements and sponsored We have no control over the contents of those sites or resources, and accept no responsibility for them or for any loss or damage that may arise from your use of them. If you decide to access any of the third-party websites linked to this Website, you do so entirely at your own risk and subject to the terms and conditions of use for such websites.
      6. Geographic Restrictions
        1. The owner of the Website is based in the State of Illinois in the United States. We provide this Website for use only by persons located in the United States. We make no claims that the Website or any of its content is accessible or appropriate outside of the United States. Access to the Website may not be legal by certain persons or in certain If you access the Website from outside the United States, you do so on your own initiative and are responsible for compliance with local laws.
     

    Disclaimer

    1. Disclaimer of Warranties
      1. You understand that we cannot and do not guarantee or warrant that files available for downloading from the internet or the Website will be free of viruses or other destructive code. You are responsible for implementing sufficient procedures and checkpoints to satisfy your particular requirements for anti-virus protection and accuracy of data input and output, and for maintaining a means external to our site for any reconstruction of any lost data.

    TO THE FULLEST EXTENT PROVIDED BY LAW, WE WILL NOT BE LIABLE FOR ANY LOSS OR DAMAGE CAUSED BY A DISTRIBUTED DENIAL-OF-SERVICE ATTACK, VIRUSES, OR OTHER TECHNOLOGICALLY HARMFUL MATERIAL THAT MAY INFECT YOUR COMPUTER EQUIPMENT, COMPUTER PROGRAMS, DATA, OR OTHER PROPRIETARY MATERIAL DUE TO YOUR USE OF THE WEBSITE OR ANY SERVICES OR ITEMS OBTAINED THROUGH THE WEBSITE OR TO YOUR DOWNLOADING OF ANY MATERIAL POSTED ON IT, OR ON ANY WEBSITE LINKED TO IT.

    YOUR USE OF THE WEBSITE, ITS CONTENT, AND ANY SERVICES OR ITEMS OBTAINED THROUGH THE WEBSITE IS AT YOUR OWN RISK. THE WEBSITE, ITS CONTENT, AND ANY SERVICES OR ITEMS OBTAINED THROUGH THE WEBSITE ARE PROVIDED ON AN “AS IS” AND “AS AVAILABLE” BASIS, WITHOUT ANY WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED. NEITHER ARA NOR ANY PERSON ASSOCIATED WITH ARA MAKES ANY WARRANTY OR REPRESENTATION WITH RESPECT TO THE COMPLETENESS, SECURITY, RELIABILITY, QUALITY, ACCURACY, OR AVAILABILITY OF THE WEBSITE. WITHOUT LIMITING THE FOREGOING, NEITHER ARA NOR ANYONE ASSOCIATED WITH ARA REPRESENTS OR WARRANTS THAT THE WEBSITE, ITS CONTENT, OR ANY SERVICES OR ITEMS OBTAINED THROUGH THE WEBSITE WILL BE ACCURATE, RELIABLE, ERROR-FREE, OR UNINTERRUPTED, THAT DEFECTS WILL BE CORRECTED, THAT OUR SITE OR THE SERVER THAT MAKES IT AVAILABLE ARE FREE OF VIRUSES OR OTHER HARMFUL COMPONENTS, OR THAT THE WEBSITE OR ANY SERVICES OR ITEMS OBTAINED THROUGH THE WEBSITE WILL OTHERWISE MEET YOUR NEEDS OR EXPECTATIONS.

    TO THE FULLEST EXTENT PROVIDED BY LAW, ARA HEREBY DISCLAIMS ALL WARRANTIES OF ANY KIND, WHETHER EXPRESS OR IMPLIED, STATUTORY, OR OTHERWISE, INCLUDING BUT NOT LIMITED TO ANY WARRANTIES OF MERCHANTABILITY, NONINFRINGEMENT, AND FITNESS FOR PARTICULAR PURPOSE. THE FOREGOING DOES NOT AFFECT ANY WARRANTIES THAT CANNOT BE EXCLUDED OR LIMITED UNDER APPLICABLE

    1. Limitation on Liability
    2. TO THE FULLEST EXTENT PROVIDED BY LAW, IN NO EVENT WILL

    ARA, ITS AFFILIATES, OR THEIR LICENSORS, SERVICE PROVIDERS, EMPLOYEES, AGENTS, OFFICERS, OR DIRECTORS BE LIABLE FOR DAMAGES OF ANY KIND, UNDER ANY LEGAL THEORY, ARISING OUT OF OR IN CONNECTION WITH YOUR USE, OR INABILITY TO USE, THE WEBSITE, ANY WEBSITES LINKED TO IT, ANY CONTENT ON THE WEBSITE OR SUCH OTHER WEBSITES, INCLUDING ANY DIRECT, INDIRECT, SPECIAL, INCIDENTAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING BUT NOT LIMITED TO, PERSONAL INJURY, PAIN AND SUFFERING, EMOTIONAL DISTRESS, LOSS OF REVENUE, LOSS OF PROFITS, LOSS OF BUSINESS OR ANTICIPATED SAVINGS, LOSS OF USE, LOSS OF GOODWILL, LOSS OF DATA, AND WHETHER CAUSED BY TORT (INCLUDING NEGLIGENCE), BREACH OF CONTRACT, OR OTHERWISE, EVEN IF FORESEEABLE.

    1. Indemnification
      1. You agree to defend, indemnify, and hold harmless ARA, its affiliates, licensors, and service providers, and its and their respective officers, directors, employees, contractors, agents, licensors, suppliers, successors, and assigns from and against any allegations, claims, liabilities, damages, judgments, awards, losses, costs, expenses, or fees (including reasonable attorneys’ fees) arising out of or relating to your violation of these Terms of Use or your use of the Website, including, but not limited to, your User Contributions, any use of the Website’s content, services, and products other than as expressly authorized in these Terms of Use, your use of any information obtained from the Website, your violation of a third party’s right, including any intellectual property or privacy right, or damage to a third party. This indemnification provision shall survive these Terms of Use and your use of the Website.
    2. Governing Law and Jurisdiction
      1. All matters relating to the Website and these Terms of Use, and any dispute or claim arising therefrom or related thereto (in each case, including non-contractual disputes or claims), shall be governed by and construed in accordance with the internal laws of the State of Illinois without giving effect to any choice or conflict of law provision or rule (whether of the State of Illinois or any other jurisdiction).
      2. Any legal suit, action, or proceeding arising out of, or related to, these Terms of Use or the Website shall be instituted exclusively in the federal courts of the United States or the courts of the State of Illinois, in each case located in the City of Moline and County of Rock Island, although we retain the right to bring any suit, action, or proceeding against you for breach of these Terms of Use in your country of residence or any other relevant country. You waive any and all objections to the exercise of jurisdiction over you by such courts and to venue in such courts.
    3. Arbitration
      1. At ARA’s sole discretion, it may require You to submit any disputes arising from these Terms of Use or use of the Website, including disputes arising from or concerning their interpretation, violation, invalidity, non-performance, or termination, to final and binding arbitration under the Rules of Arbitration of the American Arbitration Association applying Illinois law.
    4. Limitation on Time to File Claims
      1. ANY CAUSE OF ACTION OR CLAIM YOU MAY HAVE ARISING OUT OF OR RELATING TO THESE TERMS OF USE OR THE WEBSITE MUST BE COMMENCED WITHIN ONE (1) YEAR AFTER THE CAUSE OF ACTION ACCRUES; OTHERWISE, SUCH CAUSE OF ACTION OR CLAIM IS PERMANENTLY BARRED.
    5. Waiver and Severability
      1. No waiver by ARA of any term or condition set out in these Terms of Use shall be deemed a further or continuing waiver of such term or condition or a waiver of any other term or condition, and any failure of ARA to assert a right or provision under these Terms of Use shall not constitute a waiver of such right or provision.
      2. If any provision of these Terms of Use is held by a court or other tribunal of competent jurisdiction to be invalid, illegal, or unenforceable for any reason, such provision shall be eliminated or limited to the minimum extent such that the remaining provisions of the Terms of Use will continue in full force and effect.
    6. Entire Agreement
      1. The Terms of Use, our Privacy Notice, and any other legal notices published by ARA constitute the sole and entire agreement between you and the American Rental Association regarding the Website and supersede all prior and contemporaneous understandings, agreements, representations, and warranties, both written and oral, regarding the Website.
    7. Assignment
      1. The Terms of Use, and any rights available to you under this Terms of Use, may not be transferred or assigned by you, however the Terms of Use, and any rights hereunder may be assigned by ARA without restriction.
    8. Your Comments and Concerns
      1. This Website is operated by the American Rental Association, 1900 19th Street, Moline, IL 61265.
      2. All notices of copyright infringement claims should be sent to the copyright agent designated in our Copyright Policy in the manner and by the means set out
      3. All other feedback, comments, requests for technical support, and other communications relating to the Website should be directed to: webmaster@ararental.org.
  • Terms of Sale
    1. THIS DOCUMENT CONTAINS VERY IMPORTANT INFORMATION REGARDING YOUR RIGHTS AND OBLIGATIONS, AS WELL AS CONDITIONS, LIMITATIONS, AND EXCLUSIONS THAT MIGHT APPLY TO YOU. PLEASE READ IT CAREFULLY. THESE TERMS OF SALE REQUIRE THE USE OF ARBITRATION TO RESOLVE DISPUTES, RATHER THAN JURY TRIALS. BY PLACING AN ORDER FOR PRODUCTS OR SERVICES FROM THIS WEBSITE, YOU AFFIRM THAT YOU ARE OF LEGAL AGE TO ENTER INTO THIS AGREEMENT, AND YOU ACCEPT AND ARE BOUND BY THESE TERMS OF SALE. YOU AFFIRM THAT IF YOU PLACE AN ORDER ON BEHALF OF AN ORGANIZATION OR COMPANY, YOU HAVE THE LEGAL AUTHORITY TO BIND ANY SUCH ORGANIZATION OR COMPANY TO THESE TERMS OF SALE. YOU MAY NOT ORDER OR OBTAIN PRODUCTS OR SERVICES FROM THIS WEBSITE IF YOU (i) DO NOT AGREE TO THESE TERMS OF SALE, (ii) ARE NOT THE OLDER OF (A) AT LEAST 18 YEARS OF AGE OR (B) LEGAL AGE TO FORM A BINDING CONTRACT WITH AMERICAN RENTAL ASSOCIATION, OR (iii) ARE PROHIBITED FROM ACCESSING OR USING THIS WEBSITE OR ANY OF THIS WEBSITE’S CONTENTS, PRODUCTS OR SERVICES BY APPLICABLE LAW.
    1. These terms and conditions (these “Terms of Sale”) apply to the purchase and sale of products and services through ararental.org (the “Website”). These Terms of Sale are subject to change by American Rental Association (referred to as “ARA,” “us,” “we,” or “our” as the context may require) without prior written notice at any time, in our sole discretion. All changes are effective immediately when we post them, and apply to all purchases on the Website after the changes. You should review these Terms prior to purchasing any product or services that are available through this Your continued use of this Website following the posting of revised Terms of Sale means that you accept and agree to the changes.
     
    1. These Terms of Sale are an integral part of the Website Terms of Use that apply generally to the use of our Website. You should also carefully review our Privacy Notice before placing an order for products or services through this Website (see Section 10).
     
    1. Order Acceptance and Cancellation
    2. You agree that your order is an offer to buy, under these Terms of Sale, all products and services listed in your order. All orders must be accepted by us or we will not be obligated to sell the products or services to you. We may choose not to accept orders at our sole discretion, even after we send you a confirmation email with your order number and details of the items you have ordered.
    3. Prices and Payment Terms
    4. All prices, discounts, and promotions posted on this Website are subject to change without notice. The price charged for a product or service will be the price advertised on this Website at the time the order is placed, subject to the terms of any promotions or discounts that may be The price charged will be clearly stated in your order confirmation email. Price increases will only apply to orders placed after the time of the increase. Posted prices do not include taxes or charges for shipping and handling. All such taxes and charges will be added to your total price and will be itemized in your shopping cart and in your order confirmation email. We strive to display accurate price information, however we may, on occasion, make inadvertent typographical errors, inaccuracies or omissions related to pricing and availability. We reserve the right to correct any errors, inaccuracies, or omissions at any time and to cancel any orders arising from such occurrences.
     
    1. We accept Visa, MasterCard, American Express, Discover, checks, and wire transfers for all purchases. You represent and warrant that (i) the credit card information you supply to us is true, correct and complete, (ii) you are duly authorized to use such credit card for the purchase, (iii) charges incurred by you will be honored by your credit card company, (iv) you will pay charges incurred by you at the posted prices, including shipping and handling charges and all applicable taxes, if any, regardless of the amount quoted on the Website at the time of your order, and (v) you authorize ARA to apply the charges incurred by you to the credit card you provide ARA.
    1. Shipments; Delivery; Title and Risk of Loss
      1. We will arrange for shipment of the products to you. Please check the individual product page for specific delivery options. You will pay all shipping and handling charges unless otherwise specified in the order confirmation.
      2. Title and risk of loss pass to you upon our transfer of the products to the carrier. Shipping and delivery dates are estimates only and cannot be guaranteed. We are not liable for any delays in shipments.
    2. Returns and Refunds
      1. Except for any products designated on the Website as non-returnable, we will accept a return of the products for a refund of your purchase price, less the original shipping and handling costs, provided such return is made within 30 days of delivery with valid proof of purchase and provided such products are returned in their original condition. To return products, please call the American Rental Association at 1-800-334-2177.
      2. You are responsible for all shipping and handling charges on returned items. You bear the risk of loss during shipment.
      3. Refunds are processed within approximately 7 business days of our receipt of your merchandise. Your refund will be credited back to the same payment method used to make the original purchase on the Website. WE OFFER NO REFUNDS ON ANY PRODUCTS DESIGNATED ON THIS SITE AS NON-RETURNABLE.
    3. No Warranty
      1. WE MAKE NO WARRANTY WHATSOEVER WITH RESPECT TO THE PRODUCTS OR SERVICES PURCHASED THROUGH THE SITE, INCLUDING ANY (i) WARRANTY OF MERCHANTABILITY; (ii) WARRANTY OF FITNESS FOR A PARTICULAR PURPOSE; (iii) WARRANTY OF TITLE; OR (iv) WARRANTY AGAINST INFRINGEMENT OF INTELLECTUAL PROPERTY RIGHTS OF A THIRD PARTY; WHETHER EXPRESS OR IMPLIED BY LAW, COURSE OF DEALING, COURSE OF PERFORMANCE, USAGE OF TRADE, OR OTHERWISE.
     
    1. Products manufactured by a third party (“Third Party Product”) may constitute, contain, be contained in, incorporated into, attached to or packaged together with, the For the avoidance of doubt, WE MAKE NO REPRESENTATIONS OR WARRANTIES WITH RESPECT TO ANY THIRD PARTY PRODUCT, INCLUDING ANY (i) WARRANTY OF MERCHANTABILITY; (ii) WARRANTY OF FITNESS FOR A PARTICULAR PURPOSE; (iii) WARRANTY OF TITLE; OR (iv) WARRANTY AGAINST INFRINGEMENT OF INTELLECTUAL PROPERTY RIGHTS OF A THIRD PARTY; WHETHER EXPRESS OR IMPLIED BY LAW, COURSE OF DEALING, COURSE OF PERFORMANCE, USAGE OF TRADE, OR OTHERWISE.
    1. Limitation of Liability
      1. TO THE FULLEST EXTENT PROVIDED BY LAW, IN NO EVENT SHALL ARA, ITS AFFILIATES, OR THEIR LICENSORS, SERVICE PROVIDERS, EMPLOYEES, AGENTS, OFFICERS, OR DIRECTORS BE LIABLE FOR DAMAGES OF ANY KIND, UNDER ANY LEGAL THEORY, ARISING OUT OF OR IN CONNECTION WITH YOUR PURCHASE OF PRODUCTS OR SERVICES, INCLUDING ANY DIRECT, INDIRECT, SPECIAL, INCIDENTIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING BUT NOT LIMITED TO, PERSONAL INJURY, PAIN AND SUFFERING, EMOTIONAL DISTRESS, LOSS OF REVENUE, LOSS OF PROFITS, LOSS OF BUSINESS OR ANTICIPATED SAVINGS, LOSS OF USE, LOSS OF GOODWILL, LOSS OF DATA, AND WHETHER CAUSED BY TORT (INCLUDING NEGLIGENCE), BREACH OF CONTRACT, OR OTHERWISE, EVEN IF FORESEEABLE.
    2. Goods Not for Resale or Export
      1. You represent and warrant that you are buying products or services from the Website for your own use only, and not for resale or export.
    3. Intellectual Property Use and
      1. You acknowledge and agree that ARA is and will remain the sole and exclusive owner of all intellectual rights in and to each product and service made available on this Website and any related specifications, instructions, documentation or other materials, including, but not limited to, all related copyrights, patents, and trademark. You do not and will not have or acquire any ownership of these intellectual property rights in or to the products or services made available through this Website.
     
    1. Privacy
      1. Our Privacy Notice, governs the processing of all personal data collected from you in connection with your purchase of products or services through the Website.
    2. Force Majeure
      1. We will not be liable or responsible to you, nor be deemed to have defaulted or breached these Terms of Sale, for any failure or delay in our performance under these Terms of Sale when and to the extent such failure or delay is caused by or results from acts or circumstances beyond our reasonable control, including, without limitation, acts of God, flood, fire, earthquake, explosion, governmental actions, war, invasion or hostilities (whether war is declared or not), terrorist threats or acts, riot or other civil unrest, national emergency, revolution, insurrection, epidemic, lockouts, strikes or other labor disputes (whether or not relating to our workforce), or restraints or delays affecting carriers or inability or delay in obtaining supplies of adequate or suitable materials, materials or telecommunication breakdown or power outage.
    1. Governing Law and Jurisdiction
      1. All matters relating to these Terms of Sale, and any dispute or claim arising therefrom or related thereto (in each case, including non-contractual disputes or claims), shall be governed by and construed in accordance with the internal laws of the State of Illinois without giving effect to any choice or conflict of law provision or rule (whether of the State of Illinois or any other jurisdiction). Any legal suit, action, or proceeding arising out of, or related to, these Terms of Sale shall be instituted exclusively in the federal courts of the United States or the courts of the State of Illinois, in each case located in the City of Moline and County of Rock Island, although we retain the right to bring any suit, action, or proceeding against you for breach of these Terms of Sale in your country of residence or any other relevant country. You waive any and all objections to the exercise of jurisdiction over you by such courts and to venue in such courts.
    2. Arbitration
      1. At ARA’s sole discretion, it may require You to submit any disputes arising from these Terms of Sale, including disputes arising from or concerning its interpretation, violation, invalidity, non-performance, or termination, to final and binding arbitration under the Rules of Arbitration of the American Arbitration Association applying Illinois law.
    3. Assignment
      1. The Terms of Sale, and any rights available to you under this Terms of Sale, may not be transferred or assigned by you, however the Terms of Sale, and any rights hereunder may be assigned by ARA without restriction.
    4. Waiver and Severability
      1. No waiver by ARA of any term or condition set out in these Terms of Sale shall be deemed a further or continuing waiver of such term or condition or a waiver of any other term or condition, and any failure of ARA to assert a right or provision under these Terms of Sale shall not constitute a waiver of such right or provision. If any provision of these Terms of Sale is held by a court or other tribunal of competent jurisdiction to be invalid, illegal, or unenforceable for any reason, such provision shall be eliminated or limited to the minimum extent such that the remaining provisions of the Terms of Sale will continue in full force and effect.
    5. No Third-Party Beneficiaries
      1. These Terms of Sale do not and are not intended to confer any rights or remedies upon any person or entity other than you.
    6. Notices
      1. To You. We may provide any notice to you under these Terms of Sale by: (i) sending a message to the e-mail address you provide or (ii) posting to the Notices sent by e-mail will be effective when we send the e-mail and notices we provide by posting will be effective upon posting. It is your responsibility to keep your e-mail address current.
     
    1. To To give us notice under these Terms of Sale, you must contact us as follows:
    (i) by facsimile transmission to 309-277-4207; or (ii) by personal delivery, overnight courier or registered or certified mail to Marcy Wright, 1900 19th St. Moline, IL 61265. We may update the facsimile number or address for notices to us by posting a notice on the Website. Notices provided by personal delivery will be effective immediately. Notices provided by facsimile transmission or overnight courier will be effective one business day after they are sent. Notices provided by registered or certified mail will be effective three business days after they are sent.
    1. Entire Agreement
      1. Our order confirmation, these Terms of Sale, our Website Terms of Use, our Privacy Notice, and any other legal notices published by ARA constitute the sole and entire agreement between you and the American Rental Association regarding the matters contained in these Terms of Sale.

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