Rental Pulse

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AR/VR provides new opportunities for equipment manufacturers

Augmented reality (AR) and virtual reality (VR) have been trendy tools in the technology world and now are finding their way into applications for the equipment and event rental industry.

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Childhood cancer awareness — how the rental community can help

September is Childhood Cancer Awareness Month, and those in the equipment and event rental industry now have an easy, cost-free way to help promote this special cause. The charge is being led by one parent who is a member of the community and whose family has been personally impacted by childhood cancer.

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Herc Holdings unveils new strategic initiatives

Herc Holdings, Bonita Springs, Fla., has created new strategic initiatives to accelerate the company’s rate of growth in both rental revenue and in adjusted EBITDA.

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What to expect at The ARA Show

As The ARA Show™ — scheduled for Oct. 17-20 in Las Vegas — quickly approaches, there are several things attendees can expect during this premier event for the equipment and event rental industry.

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