Skyjack launches WE RISE campaign

August 2020

Linamar Corp.’s Skyjack division, Guelph, Ontario, Canada, has launched a global campaign that builds upon the company’s core values and the steps those involved in the equipment rental industry have taken to become stronger, and more connected with communities and employees during the coronavirus (COVID-19) pandemic and its aftermath.

In doing so, the company has adopted a quotation attributed to 19th century writer and orator, Robert R. Ingersoll: “We rise by lifting others.”

“Skyjack has a longstanding reputation for being easy to do business with. In the past few months, we have seen how COVID-19 and other social issues have changed the way our customers and we see the world. However, out of adversity comes strength. We aim to support the rental industry during the good times and the bad and we have been heartened by the positive attitude of the rental industry. As we say at Skyjack, ‘Tough times don’t last, but tough teams do,’” said Ken McDougall, president, Skyjack.

“This is true of Skyjack, but importantly, it is clearly evidenced in the rental industry as a whole,” he said.

Through the WE RISE campaign, Skyjack encourages rental companies around the world to share their stories, including community donations and help, customer care and protection, staff care and protection, new approaches and practices for the “new normal” and many more.

Those who share their stories will be entered into a drawing for a free SJ3219 or its cash equivalent to be donated to a charity of their choice. The winner will be revealed at The ARA Show™ in 2021. In addition to the main draw, each entry will receive a Skyjack thank you gift.

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