Nov. 20, 2022
Ignite Attachments, Moorhead, Minn., debuted Tuesday, Nov. 15, and offers attachments and three-point (3PT) implements for compact equipment in the agriculture, landscape, rental and construction industries in a digital, direct-to-consumer storefront. The new-to-market brand aims to deliver on speed, quality and equipment compatibility with an upgraded customer experience.
Ignite, and its e-commerce experience, featuring the Fit-Finder, will help consumers save time, energy and money, the company said.
“With Ignite, we’ve harnessed the spirit of working smarter, not harder,” said Trisha Pearson, business director. “We saw an opportunity to provide a better experience, all around, for customers who demand more value.”
In addition to 56 products at launch, the e-commerce experience of the company provides transparent inventory availability and pricing models. The proprietary Fit-Finder is an attachment finder that ensures each product is the right fit for its intended carrier. The Fit-Finder tool compares the specs of the carrier and the attachment to determine compatibility.
“The value attachments sector has been stagnant for a long time and has failed to change with the times. Products from nearly every other category can be purchased online with a few taps on a smartphone, but this sector has been left behind,” said Matt Foley, lead engineer. “Ignite is here to challenge that status quo. Whether our customers are looking to replace worn attachments or add versatility to their equipment, we are dedicated to helping them get more done for less and faster.”
The company’s products are engineered to fit most compact equipment including compact tractors, loaders, excavators and more.
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