Case CE launches 'The Groundbreaker Roadshow'

Case Construction Equipment (Case CE), Racine, Wis., has launched “The Groundbreaker Roadshow” to highlight the introduction of the Minotaur™ DL 550 compact dozer loader. The tour, which started Sept. 14, will make stops at 52 Case CE dealer locations across the United States and Canada.

According to Case CE, the machine, which was unveiled at a media event in Tomahawk, Wis., on Aug. 2, holds 29 patents, has pushed through more than 12,000 field test hours, countless customer clinics, and typical lab and engineering testing. Attendees of The Groundbreaker Roadshow will get to experience the Minotaur compact dozer loader firsthand, while enjoying a day on the lot with plenty of chances for prizes and giveaways.

“Minotaur has a massive fan following and we’re giving it the rock star treatment by sending it on a cross-continent tour into 2023,” said Terry Dolan, vice president, North America, Case CE. “It’s a machine that people have to see to believe — and the common response from people who see it is that it’s even bigger, stronger and more versatile than they imagined it would be. It really has that ability to change the industry and how people work.”  

Upcoming stops include Birkey’s Farm Store, Urbana, Ill., on Sept. 19; Indianapolis Motor Speedway supported by RPM Machinery, Indianapolis, on Sept. 20; Wilson Equipment, Louisville, Ky., on Sept. 21 and Southeastern Equipment, Columbus, Ohio, on Sept. 23. For more information about the Minotaur and to see the full list of tour stops, click here.

To read the Rental Pulse story about the Aug. 2 media event introducing the Minotaur, click here.