Trackunit creates product portal

Jul. 31, 2022

Trackunit, Aalborg, Denmark, has created the Trackunit Product Portal, an open, scalable forum for customers, partners, and the construction industry at large to collaborate with Trackunit on product updates and future product and services deployments.

Users can select from a dropdown tab that corresponds to their needs and explore the product cards. Clicking on any card presents a description of the feature, the problem it will solve, the value it offers, and further details on use and operation.

Portal users can highlight how important a feature is to their needs and provide feedback as to its suitability and the problem it solves. This information is compiled and analyzed using artificial intelligence (AI) and machine learning techniques, allowing the Trackunit development team to combine this with feedback from other sources including customer success teams and user workshops, to create a clear direction to move solutions forward.

“Innovation in the construction sector must be led by a clear understanding of both the need and the opportunity,” said David Swan, senior vice president, products, Trackunit. “Over the last decade, Trackunit has consistently engaged with a range of stakeholders, from OEMs and equipment rental companies to contractors and end users to gain first-hand feedback about whether our products and solutions deliver on the worksite, in the boardroom and on the bottom line. The Trackunit Product Portal will help us add more granularity and data to our development operations, to deliver optimized and more effective tools in all construction contexts.”

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