Yanmar Compact Equipment adopts premium red paint color

Yanmar Compact Equipment, Grand Rapids, Minn., has adopted premium red as the paint color for its machines globally. Premium red machines were first introduced onto the North American market in 2020, and will now be used in Yanmar’s Europe, Middle East, Africa (EMEA), Asia excl. Japan, Oceania, Latin America (AOLA) and Japanese markets.

The new premium red paint color is in line with Yanmar Group’s image.

“Our dealers and our customers really like the new color,” said Jeff Pate, sales director, Yanmar Compact Equipment North America. “Everyone feels that premium red attracts attention on the job site, and just as the quality of and reliability of our products stand out from the competition, in a sea of yellow competitive machines in North America, our premium red color stands out too.”

“Yanmar Compact Equipment is on a journey of transformation,” said Giuliano Parodi, CEO. “We aim to be a global leader in compact equipment and with the help of our dealer partners, deliver sustainable business solutions for our customers and the societies in which they operate.”