Renewing key customer relationships

Jan. 09, 2022 - By James Auerbach - ARA vice president, event segment

Are you one of those rental operators who are so busy you do not have time to have meaningful conversations with customers? If so, you are not alone. One person I recently spoke with said their entire day, every day, was completely filled with handling new incoming orders, cleaning equipment and making deliveries.

He said he was literally unable to slow down and talk to customers about anything other than today’s order. He openly acknowledged that while business was booming again, there was a daily concern about the negative long-term effects of losing the real connections they had previously built with their customers.

Click here to find tips and advice on renewing customer relationships from James Auerbach’s Event Rental Insider column in the January issue of Rental Management magazine.

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