AR/VR provides new opportunities for equipment manufacturers

Augmented reality (AR) and virtual reality (VR) have been trendy tools in the technology world and now are finding their way into applications for the equipment and event rental industry. This has been done through VR training and simulations as well as the use of AR when looking at equipment.

For Annie Eaton, CEO, Futurus, Atlanta, the opportunity for AR and VR to find opportunities in different industries is what sparked her to create Futurus, which started as ATLvr, in 2014.

Rental Management recently spoke to Eaton about AR/VR technology, her role as a female CEO in the technology industry and more. Click here to read the conversation from the September issue of Rental Management.

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