Tate Johnson named Yanmar Compact Equipment North America president

Sep. 12, 2021

Tate Johnson has been named president of Yanmar Compact Equipment North America, Grand Rapids, Minn., encompassing the Yanmar Compact Equipment and ASV Holdings brands.

Johnson joined the organization as commercial director in September 2020, overseeing sales, national accounts, channel development and marketing. As president, Johnson will lead and further develop the growth initiatives for the company as the two brands progress in a joint vision of Yanmar Compact Equipment North America.

The company also recently named Lee Thole as director of aftermarket and David Gannon as director of channel development.

Thole has more than 20 years of experience, with a background in parts, service and overall business operations. Thole’s responsibilities as director of aftermarket will include strengthening several post-sales support functions as well as leading further development and implementation of the aftermarket strategy.

Gannon has 30 years of multi-industry experience. He will work closely with the dealer network, both by recruiting dealers and assisting existing dealers with being successful.

“We have assembled a strong team committed to the ASV and Yanmar brands and focused on serving all of our stakeholders. This group of leaders will continue to drive the business and achieve excellent results for our customers, dealers and employees,” Johnson said. “As we continue to grow, we will seek to provide even more resources and support to our dealers and in turn, the end user customers. The addition of Lee and David is the logical next step.”


Don’t miss the latest news from the equipment and event rental industry. Click here to subscribe to Rental Pulse and Rental Management magazine.

An official publication of the American Rental Association.
Produced by Rental Management Group. Copyright © 2021 Rental Pulse all rights reserved