ARA’s Clean. Safe. Essential. Program changes focus

Jun. 06, 2021

The Clean. Safe. Essential. (CSE) program from the American Rental Association (ARA) started in spring 2020 in response to the coronavirus (COVID-19) pandemic. In the beginning, the program included best practices related to safety and COVID-19 cleanliness but was designed to evolve and cover other important topics in the equipment and event rental industry.

As vaccines become widely available and the U.S. moves towards recovery, the CSE program is shifting focus to address another key rental topic — securing and loading equipment properly. The program also will include driving tips and cleanliness considerations. This 45-minute program presents the material using videos and interactive elements, allowing the learner to start and stop while maintaining their progress.

ARA is encouraging every rental store employee to take the CSE course as it can serve as continuing education or a first-time training opportunity. Click here to learn more about CSE.

For more advanced driver training, click here to learn more about ARA's Professional Driver Education Program

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