Carey Lohrenz to headline The ARA Show keynote

May. 02, 2021

Carey Lohrenz the first female F-14 Tomcat fighter pilot in the U.S. Navy will present the keynote address, sponsored by ARA Insurance, at The ARA Show™ 2021 in Las Vegas on Oct. 18.

The show, scheduled for Oct. 17-20, starts with a day of education sessions on Sunday, Oct. 17, at Resorts World, followed by a three-day trade show at the Las Vegas Convention Center. The trade show will kick off at 9:30 a.m. on Monday, Oct. 18, following the keynote session, which starts at 8 a.m.

During the session, Lohrenz will share her fascinating experiences operating in one of the world’s most challenging environments — an aircraft carrier. She also will talk about the fundamentals that helped her win under pressure, reduce errors and overcome obstacles.

Lohrenz is used to working in fast-moving, dynamic environments where inconsistent execution can bring catastrophic results. These challenges are not that different from what equipment and event rental businesses face: Markets change, customer needs evolve and so does the need to adapt quickly.

As a high content keynote speaker, who is both motivational and inspirational, Lohrenz’s message inspires fearless leadership and increased team performance. She is the author of “Fearless Leadership: High-Performance Lessons from the Flight Deck” and is currently working on her master’s degree in Business Administration in Strategic Leadership.

Click the video below to watch Lohrenz’s demo reel. 

A live-streaming option is planned for exhibitors and attendees of The ARA Show who have purchased a full registration in the event that attendance exceeds available seating, as well as for those who are not comfortable attending in person.

Find show details at and in The ARA Show Planner which will be mailed with the June issue of Rental Management magazine. Registration for The ARA Show opens July 13.

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