Case creates broadcast platform

Feb. 21, 2021

CASE Construction Equipment, Racine, Wis., has created CASE LIVE — a new broadcast and engagement platform with live events and educational sessions delivering topics that include equipment fleet management, acquisition strategies, new technologies, operational tips and new product launches. A list of planned events, and an archive of events and broadcasts held to date can be found at CaseCE.com/LIVE.

The first official event as CASE LIVE will be a new webcast on Feb. 24 at 10 a.m. Central time with CNH Industrial Capital titled “Finance Solutions to Help Grow Your Business” — focusing on ways for equipment buyers to wisely invest in equipment and solutions for long-term growth. Topics covered will include advice on loan versus lease; the benefits of bundling additional warranty coverage; how to set up a payment schedule that mirrors business needs; and tips on how to quote more effectively based on expenses.

Those interested in participating can register by clicking here.

The next scheduled webcast — Fluids & Filters to Optimize Machine Performance — will be held on March 24. Interested participants can register by clicking here.

“Communication with contractors and owner/operators — and the availability of platforms that encourage discussion on best practices — is more important than ever,” said Athena Campos, head of market development, Case. “Our CASE LIVE platform will evolve to co-exist with in-person events in the future so that we can extend our ability to share ideas and information.”

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