A new woman-owned equipment rental business hits the ground running

Benson goes from making hard cider to renting tools

Brock Huffstutler

Krista Benson is a self-described “jack-of-all-trades” when it comes to equipment rental. Growing up from the age of 14 in a family-owned True Value/Just Ask Rental business, she became adept in handling not only paperwork and rental contracts, but also hands-on equipment operation and maintenance. These skills gave her the confidence, at age 28, to open her own rental business.

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