ARA Rentalytics provides rental-specific economic data
By Wayne Walley
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ARA Rentalytics provides rental-specific economic data

The American Rental Association (ARA) continues to upgrade and improve its ARA Rentalytics™ rental-specific economic research service with new offerings to meet the needs of its members, including rental stores, manufacturers and suppliers.

The service’s current lineup of subscriptions include:

State Digest Email. This quarterly email contains a one-year revenue forecast for the U.S. and state(s) of the subscriber’s choice as well as the revenue forecast for all applicable metropolitan statistical areas. An annual subscription is $60.

State. This online platform provides a five-year forecast for the U.S. and Canada, access to data from one state or province and applicable metropolitan statistical areas. An annual subscription is $495. A two-year subscription is $800. Data for additional states is available for $100 per year per state.

Regional. This online platform provides a five-year forecast for the U.S. and Canada, data for up to six states and provinces as well as applicable metropolitan statistical areas. An annual subscription is $895. A two-year subscription is $1,600. Data for additional states is available for $100 per year per state.

North America. This online platform provides complete data for the U.S., Canada, all states and all provinces as well as 370 metropolitan statistical areas. Subscribers have the ability to create custom reports and have access to rental penetration data. An annual subscription is $4,995. A two-year subscription is $8,000.

“Last year, we introduced the annual equipment purchasing forecast, which tracks the top 29 types of construction equipment. In addition, we launched the ARA Rentalytics State Digest email, which provides an easy-to-use revenue forecast at the state level to help smaller independent rental operators plan for the future,” says Mike Savely, ARA director of program development.

“We also introduced the regional subscription for mid-sized companies to provide valuable revenue and investment data for multi-state and regional operations,” Savely says, adding that the association currently is developing a program to provide quality revenue forecasts for the event rental industry as well.

For more information and to subscribe, click here.

Wayne Walley

Wayne WalleyWayne Walley

Wayne Walley is the editor-in-chief for Rental Management and American Rental Association (ARA) vice president, publishing. He provides strategic direction for the editorial content of all Rental Management publications and products. In his career, he has profiled hundreds of celebrities and business leaders. Outside of his work, he is an avid long-time collector of breweriana and pop culture items that he sells through his wife’s retail gift shop in LeClaire, Iowa.

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