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Gaylord Texan Resort & Conference Center | Dallas, Texas

March 9 & 10, 2022

 Attendee Registration Exhibitor Registration 





We are now contracting booth space for the Rental Innovation Conference & Exhibits! This is the first event of its kind - and the ONLY opportunity in 2022 - for the equipment rental segment to meet and explore innovative ideas and technologies, buy equipment, and network with like-minded peers.

This equipment-specific event is a two-day, immersive learning and networking experience that should not be missed! 

This unique event will allow you to showcase your company's innovative products, services, and advancements in technology, all to enhance the rental experience. 

A 2019 survey showed that 85% of ARA members agree that rental operations will become more reliant on technology to remain successful in the future. Be a part of the new wave of technologically advanced equipment rental operations by exhibiting at the Rental Innovation Conference & Exhibits. 

If you are interested in selecting booth space for this event, contact Jennifer Belzer at or 309.277.4233 or Aaron Bonick at or 309.277.4229. 


March 8: Set Up Day

Time Session
All Day Exhibitor Move In
7:00 AM Registration Opens

March 9: Conference & Exhibits Schedule

Time Session
7:00 AM Registration Opens
7:30 AM Continental Breakfast
8 - 9:15 AM Breakfast & General Session
Keynote Speaker
9:30 - 10:30 AM                           Breakout Education Sessions
10:45 - 12 PM   Breakout Education Sessions
12 - 1:30 PM Lunch & General Session - The Future of Rental Survey & Large Rental Company Panel
1:30 - 5:30 PM                 Exhibit Floor Open 
4:30 - 5:30 PM Exhibit Floor Welcome Reception

March 10: Conference & Exhibits

Time Session
7:00 AM Registration Opens
7:30 AM Continental Breakfast
8 - 9:15 AM                   Breakfast & General Session 
Construction/Industrial Contractor Panel 
9:30 - 12 PM Exhibit Floor Open
12 - 1:30 PM   Lunch & General Session
Manufacturer/Independent Rental Company Panel
1:30 - 5 PM   Exhibit Floor Open
5:30 - 7:30 PM  Innovation Networking Reception

March 11: Exhibitor Break Down

Time Session Intended for
All Day Exhibitor Move Out Exhibitors 


Hotel Information

Reserve Your Stay

To make reservations by phone please call: Toll Free 24/7 number: 877.491.5138

For speed and convenience please mention the conference name: American Rental Association

ARA Discount Rate: $224 plus $20 resort fee and taxes.

Room reservations must be made on or before February 15, 2022. Room reservation requests after this date will be subject to hotel availability at the rack rate.

Sponsorship Opportunities

Boost your Visibility and Exposure at ARA’s Rental Innovation Conference and Exhibits

The equipment rental industry knows technology is the key to the future. Showcase your brand as being a leader in technology and innovation by sponsoring this event.

Sponsorship Opportunities