Collective Event Group, parent company of Dover Tents & Events, Dover, Del., recently acquired Parties & More and is now rebranding all previously acquired locations. Over the next few months, Dover Tents & Events will start the process of transitioning to the rebranded name of Collective Event Group at Dover.
As a result, Collective Event Group will have four showroom locations in a total of four states, including Delaware, Maryand, New Jersey and Pennsylvania. Inventory also will be aligned under one software system.
“For the last several years, our locations have continued to operate under their individual legacy names. We felt this was important initially, since each company location has a long-standing history and foundation in their individual communities,” said Meghan Garrison, vice president of sales and marketing, Collective Event Group. Garrision was previously branch manager of Dover Tents & Events.
“The rebrand will not only unify our team internally; it will create a convenient and cohesive way to ensure that our valuable clients are receiving the best service and wide range of products, spanning four states, with more to follow,” she said.
“We are excited about our rebranding effort as well as adding another location on the outskirts of Philadelphia,” said Eric Schuibbeo, president, Collective Event Group. “This enables us to reach a broader scope of clientele as well as enhance our current product lines.”
Since 2004, Schuibbeo has focused on acquiring like-minded companies to bring under the umbrella of Collective Event Group. “As we continue our expansion via acquisitions, we are very strategic on how each will improve the overall experience to our fantastic customer base. Using the name Collective Event Group companywide will allow us to build a recognizable name across all of our locations, but also enables future acquisitions to be integrated at a more efficient pace.”