A message from your regional director
By Brock Huffstutler
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A message from your regional director

Hello, American Rental Association (ARA) Region Ten members. 

I think we’re all feeling a little déjà vu: Just when people were ready to get back to normal, the omicron variant of COVID has become rampant in Canada, causing many provinces to experience closures and cancellations yet again. As always, we in the equipment and event rental community need to find silver linings amid an uncertain outlook.

Equipment rentals still seem to be forging forward. Unfortunately, there’s not much event rental operators can do but “wait and see.” Hopefully, we’ll discover that cases trend downward as we head toward spring and move past the season of close-contact illnesses. Yes, people are cautious all over again now, but we know that can change quickly with a little movement in the right direction. Hang in there.

The West is riding the coattails of one storm after another. Unavoidable natural disasters like storms, floods and wildfires can be devastating for rental operations, employees and the communities they serve. Remember that the ARA Foundation provides rental businesses and their employees disaster relief and assistance. If your operation has been impacted by a natural disaster, check out the Foundation’s offerings

I’m excited to say that Ready-to-Rent tags, ARA’s most popular risk management product for streamlining equipment safety programs and keeping service records up to date, are now available in Canada (printed from Canada and shipped from Canada). Call ARA member services at 800-334-2177 for details on ordering. 

Finally, I encourage you to register to view the terrific webinars that are coming your way from ARA (watch your email). The slower winter months are an ideal time to jump on professional education opportunities like these — they make for a more engaged and skilled workforce.

Please reach out to me with any questions, concerns or just to “talk shop.”

Angie Venekamp, ARA Region Ten director
Rental Network
Squamish, British Columbia
604-892-8200
angie@rentalnetwork.ca

Brock Huffstutler

Brock HuffstutlerBrock Huffstutler

Brock Huffstutler is the regional news editor for Rental Management. He writes and edits articles for ARA’s In Your Region quarterly regional newsletters, Rental Management, Rental Pulse and other special projects. Outside of work, he enjoys biking and spending time at the few remaining vintage record stores in the region.

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