After a hiatus in 2020 due to the pandemic, the American Rental Association’s (ARA) annual Leadership Conference — one of ARA’s premier invite-only conferences — was back as a live event Nov. 18-20. To the industry volunteers who gathered at the conference, it was a welcome return to a forum where they could gain skills and make connections to enhance their service to their respective ARA chapters.
The conference, held at the Loews Chicago O'Hare Hotel in Rosemont, Ill., welcomed more than 50 ARA state and local leaders — many of whom serve as presidents, vice presidents and officers of their state chapters. In addition to these, current and incoming members of the ARA Board of Directors were in attendance to lend their insights on association leadership.
The event opened on Thursday, Nov. 18, with a presentation titled “Develop Your Comic Vision,” by Tim Gard. Gard, a member of the Speaker Hall of Fame, kicked the conference off by delivering laughs through his message that focused on harnessing humor as a skill to prevent or cope with stress.
“Tim was 100 percent on point about incorporating humor in your leadership or in your role as a supervisor. In the end, you’ve got to have fun,” said Reggie Eda, co-owner, Oxon Hill Rentals, Fort Washington, Md., and ARA of Maryland vice president.
The conference continued Friday morning with opening comments and association strategic updates from ARA CEO Tony Conant. Attendees then heard from guest speaker Tim Dixon, who launched into the first of four leadership-themed sessions held during the conference.
With a master’s degree in sports psychology and 13 years of coaching experience — including time spent at the U.S. Air Force Academy — Dixon brought with him the credentials to deliver a high-energy and challenging, yet good-humored, message that offered perspective on leadership at a variety of personal and professional levels.
“Tim Dixon was an excellent selection. The perspectives he offered are applicable to any rental company or industry,” said Jon Campbell, regional account executive, All Occasions Party Rental/Marbella Event Furniture, Eighty Four, Pa., and an ARA of Pennsylvania board member.
Commenting on the benefit the Leadership Conference provided in terms of industry connections in general, Campbell said, “I had the opportunity to speak with some big names in the industry. That alone was very valuable. Over the past several years, I received feedback from colleagues who spoke very highly about the conference. While my expectations were high, the conference didn’t disappoint.”
Updates on ARA initiatives — including RentalU, industry economic research and government affairs — also were provided by ARA staff members on Friday between Dixon’s sessions, as was a greeting from conference sponsor ARA Insurance.
Friday afternoon concluded with a presentation from special guest Karen Layng, national president of Girl Scouts of the USA. As a tie-in with ARA’s Women in Rental initiative, Layng discussed the many rental-related professional roles for which Girl Scouts involvement prepares girls and encouraged ARA leaders to partner with local Girl Scout chapters to introduce rental as a viable career path for girls and young women.
Friday evening, all were invited to participate in a networking session that featured a dueling-pianos show starring talent from Chicago’s “Howl at the Moon” venue, where “the casual setting of the event allowed for good conversations about policies, procedures, etc.,” Campbell said.
The conference concluded Saturday, Nov. 20, with a final leadership session from Dixon and additional ARA national updates, including a look at the consumer-facing, professionally produced media commercials that are part of ARA’s rental marketing campaign and progress made in the workforce development arena through the ARA Job Board.