A message from your regional director
By Brock Huffstutler

A message from your regional director

Hello, Region Three members.

The ARA Show™ 2021 is behind us, and I hope that those of you who joined us in Vegas have returned home to a busy season. It was surely a different kind show this year, but it was great to see everyone and gather in a safe environment. I trust that everyone who attended did some networking, discovered new products on the show floor and had a blast in the process.

Now it’s back to facing our common foe of the moment — staffing shortages.

I know many of you are struggling to find and retain staff. If you haven’t had a chance yet, I encourage you to check out the American Rental Association (ARA) Job Board. I was able to take advantage of the five free job postings being offered to ARA members to get started on the job board. That has helped us beef up our staffing levels, and I’m sure it will for your operation, too.

Once you get staff hired, there is no better resource out there to train them and familiarize them with our industry than RentalU — ARA’s online education platform. RentalU delivers loads of rental-specific training videos and other resources that will help you achieve a more productive workforce. The user-friendly format makes it easy to search for specific topics and find what you are looking for.

The last quarter of the year is typically a great one for most of us in ARA’s Region Three, so I sincerely hope this proves to be your best fourth quarter ever. Please let me know if I can help in any way. Take care.

Jeff Crotto, CERP, ARA Region Three director
All About Events – Jacksonville
Jacksonville, Fla.

Brock Huffstutler

Brock HuffstutlerBrock Huffstutler

Brock Huffstutler is the regional news editor for Rental Management. He writes and edits articles for ARA’s In Your Region quarterly regional newsletters, Rental Management, Rental Pulse and other special projects. Outside of work, he enjoys biking and spending time at the few remaining vintage record stores in the region.

Other articles by Brock Huffstutler
Contact author

Contact author


Don’t miss the latest news from the equipment and event rental industry. Click here to subscribe to In Your Region. Also, be sure to sign up for a free subscription to Rental Pulse and Rental Management magazine.


An official publication of the American Rental Association.
Produced by Rental Management. Copyright © 2022 Rental Management all rights reserved