Katlyn Goff, CERP, manager, Purdon’s Rental & Sales, Lexington, Ky., recently joined the ARA of Kentucky board.
“I am so excited for this opportunity to be on the board,” she says. “I love the rental industry and all the education, support and services that the American Rental Association [ARA] offers us.”
Goff is relatively new to the event rental industry. She spent a large portion of her career with Ariat International, a high-end equestrian wear brand. “When the company opened up brick-and-mortar stores, I helped them accomplish that. Ariat also does several events throughout the year. I was able to help with the setup and breakdown, as well as run the event. I was the customer of event rental operations and can understand a customer’s perspective,” she says.
She brought that skill set to her position at Purdon’s Rental & Sales. “I have the opportunity to work with a lot of brides as well as a lot of caterers, florists and event coordinators. Being in Kentucky, I meet a lot of clients who are doing equestrian, rustic-themed events. With my background, I have the unique ability to see that vision and help it come to fruition,” she says.
Goff can provide her clients the full range of services. “We offer the tents, tables and chairs, but I like to say that we ‘put the lipstick on the events.’ We specialize in the tabletop — the linens, glassware, flatware and dishes. We also recently created a design room inside of our showroom, allowing coordinators, caterers, florists and anyone else in the industry who needs to meet with their clients to come in and use our area. That way their clients also see everything that we have to offer. It is a win-win for all involved,” she says.
As someone who is relatively new to the industry and has worked in other areas, she can bring a different perspective to the board. “I can see the customer side and see what they are expecting. That gives me a different eye and viewpoint,” Goff says.
Serving on the board also will expand her knowledge and allow her to be part of efforts that will make a difference for rental operators in her state, Goff notes.
“I love to learn, grow and meet people. Networking is huge for me. I also want to make a better impact for those in the Kentucky rental industry. To do that I need to listen to the people who have been in our industry and have been successful, learn from them and absorb their knowledge. Then I want to be able to share new ideas that will help me grow as well as help others who are in the industry,” she says.
Goff has two overarching goals she would like to achieve during her board tenure. “I truly want to make an impact. I also want to learn from those on the board, see what they have done and bring a new and fresh eye to the situation as a way to help everyone in the industry,” she says.