Coronavirus Update


Weekly update from the ARA Board of Directors

COVID-19 continues to have a historical impact on our world and the equipment and event rental industry. ARA is here to keep you updated, so beginning today and coming each Friday, watch for videos from the ARA Board of Directors updating you on what they've seen in their businesses and throughout the industry.

Watch 3.27 Video Last Week's Video

Upcoming Free Webinars During COVID-19 Crisis

04.01.20 ARA CARES Act Loan Webinar 50+ employees

ARA is working with Ami Kassar, founder of MultiFunding Business Loan Advisors, to provide information on the loans available under the recently passed CARES Act. We know there is a lot of information to digest and given the speed at which the CARES Act was developed it was not possible to plan for every situation or scenario. Everyone, including the banks, is looking for direction and more information. We have scheduled a session aimed at companies with more than 50 employees for Wednesday, April 1 at 4:00 p.m. ET. We ask that everyone that plans to attend the private rental webinar attend the public webinar at 12:00 p.m. ET on Wednesday, April 1.

Public Webinar Registration Private Webinar Registration Submit Questions

04.02.20 Economic Impact on the Rental Industry from the coronavirus

Presented by ARA and IHS Markit. ARA will present the latest survey results depicting the coronavirus impact ARA describes the legislative impact and recently released stimulus package IHS Markit will show short term and through the year projections and impacts.

  • Review of federal (monetary and fiscal) policy action to date and expectations for future action
  • Discussion of our view of economic data relevant to the party/event industry – how deep and how long?
  • Discussion of high frequency indicators/recent developments applicable to party/event and equipment rental.


Register Today

04.03.20 Leadership in Crisis: How to Lead and Maintain Morale During COVID-19

Join ARA and Josh Nickell on Friday, April 3 at 2pm central, as we have a candid conversation with Lynn Turknett M.A. and Bob Turknett Ph.D., founders of Turknett Leadership Group, authors of Decent People Decent Company, and Creators of the Leadership Character Awards.

During times of crisis, how a leader responds affects everyone in the organization. Learn from experts in business, psychology, and emotional mastery ways to communicate and manage in the midst of COVID-19.


Register Today

On Demand COVID-19 Webinars

ARA has webinar archives to help members navigate business questions during the coronavirus pandemic. Click to view all resources on RentalU or join ARA today.

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Survey results

ARA has been running surveys on a weekly basis to monitor the impact on our members. View the 3.23.20 results for the Party and Event segment:

View Results

View the 3.23.20 results for the Construction & Industrial Equipment segment:

View Results



ARA has sent letters to each state Governor

A letter has been sent from ARA President Beth Hoff Blackmer to each governor advising them of how equipment and event rental stores within their states have the essential emergency equipment that is needed now. All the letters are personalized to each governor and copied to their Emergency Management and Public Health contacts.

To view a copy of the letter sent to your state use the drop down menu below.


State/Local activity dashboard

To monitor the response of state and local governments to the coronavirus pandemic, Multistate (an ARA partner) created a dashboard that provides a quick and easy reference to updates and information issued by state and key local agencies and policymakers. This dashboard is updated daily.  There are multiple tabs with many layers of information.

View Multistate Dashboard


ARA coronavirus Facebook discussion group

Connect with other industry members to communicate how the coronavirus has impacted your business, share best practices during this time and offer support for your rental community.

Join Today

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This web page was updated at 2:05 pm CST 4.01.20.