Rental industry represented in list of top Colorado woman-owned business

Aug. 09, 2020

Each year, a list of Colorado’s Top 100 Woman-Owned Companies is compiled and published by Colorado Biz Magazine. This year’s list included Alert Management Systems, Colorado Springs, Colo., ranked No. 80, and Aspen Rent-All, Basalt, Colo., ranked No. 100.

Alert Management Systems is 100 percent woman-owned by Mary Crosslin, co-president/chief operating officer, and Kara Longmire, co-president/CEO. They became the principal owners of Alert in 2016, after several years as senior managers at the company.

“We are proud to once again be included with such good company in the state of Colorado. It’s important to us to continue elevating the discussion of women entrepreneurs, and we applaud the continuing work of Colorado Biz Magazine in promoting this important segment of business ownership. We’ve been working diligently to certify Alert for other important woman-owned business designations so we can continue this conversation with our employees, clients, and other business owners,” said Longmire.

“Not only are we 100 percent woman-owned, but we have a decades-long tradition of having women in various leadership positions in our business. Our organization is a tech company making an enormous impact in the rental industry, and we want to ensure that Alert Rental is synonymous with excellent service, creative collaboration, and ingenuity. Achieving this important milestone year after year communicates our strengths to our rental community, where women-owned businesses continue to emerge as industry leaders,” said Crosslin.

Aspen Rent-All is owned by Beth Hoff Blackmer, president, who also serves as president of the American Rental Association (ARA). She is the company’s second-generation owner and purchased the business from her father in 1999. This is the seventh year Aspen Rent-All has made the list.

“Each year, I look forward to reading through the list and seeing what amazing things women in this state are doing. It is an honor to be among them,” Hoff Blackmer said.

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