ARA ‘Clean. Safe. Essential.’ program surpasses new milestone

October 2020

More than 3,000 U.S. rental stores now are participating in the American Rental Association’s (ARA) “Clean. Safe. Essential.” initiative to help keep the rental experience safe.

Many of the equipment and event rental industry’s largest and most widely recognizable companies have integrated ARA’s “Clean. Safe. Essential.” program into their operations and either completed the ARA or equivalent in-house training.

For example, H&E Equipment Services, Herc Rentals, Sunbelt Rentals, Sunstate Equipment, United Rentals and others are supporting the nationwide, rental industry-specific ARA member program designed to help rental companies keep employees and customers safe through the coronavirus (COVID-19) pandemic and beyond.

Leading event rental companies with participating locations that have completed the “Clean. Safe. Essential.” training certificate program or an equivalent include Arena Americas, Bright Event Rentals, Diamond Event & Tent, Event Source/Panache Events, Marquee Event Rentals, Mahaffey Tent & Event Rentals, Party Reflections, Peachtree Tents & Events, PEAK Event Services and Pride Group.

The endorsement of those in the construction/industrial, general tool/light construction and the party/special event segments that have been recognized as “Clean. Safe. Essential.” provides key support for a national awareness campaign that will be rolled out in 2021. The campaign is part of ARA’s continued efforts to support members and the vitality of the equipment and event rental industry.

The ARA “Clean. Safe. Essential.” program provides member stores with consistent training on measures to minimize exposure to the coronavirus for customers, staff, vendors and guests. Training is based on expertise from the U.S. Centers for Disease Control and Prevention (CDC), World Health Organization (WHO), rental operators and equipment manufacturers. The training also is updated with new guidance from these health organizations and the ARA is currently on the third iteration of the content. Upon completion of the “Clean. Safe. Essential.” online training program, ARA members receive a certificate and an implementation kit for their specific location.

“We’re pleased that the largest organizations in our membership and the largest event rental organizations in our membership see the benefits of adding ‘Clean. Safe. Essential.’ to their existing safety initiatives,” said Tony Conant, ARA CEO. “We appreciate their shared commitment to the safety of the rental experience. As more and more rental stores continue to complete the training, the next step is to increase national awareness that rental is clean, safe, and essential to customer success.”

Stores that have earned the “Clean. Safe. Essential.” designation are now marked with a “Clean. Safe. Essential.” badge in the search results on RentalHQ, ARA’s newly redesigned rental store locator website.

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