ARA's 2013-2014 Winter Webinar Series
Sign up for these online opportunities to educate yourself and your staff today. Each webinar is 75 minutes in length. Price for each computer connection per webinar is $35 for members and $105 for nonmembers. Purchasers receive complimentary access to the archived version through 2014. Click on the title to access the registration form.
Speaker: David McBee, DavidMcBee.com
Date/Time: January 15, 2014 / 2 p.m. - 3:15 p.m. EST
Need some advice on the world of social media? Would you like to increase the productivity of your current presence?
During this webinar, David will explain the nuances of the different social media channels and will share strategies that work for those most relevant to rental businesses. Learn ways to get your users to engage and share your content. David will provide examples of what works and what should be avoided. Lastly, he'll touch on ways to evaluate the effectiveness of your social media campaigns.
Attendees will gain a greater understanding of the goals behind social media and will learn strategies for being more effective in the space.
McBee has spoken at many ARA state association meetings as well as past The Rental Show. He will be presenting two seminars at the 2014 Show in Orlando, Fla.
Speaker: Dan Rust, Frontline Learning
Date/Time: February 26, 2014 / 2 p.m. - 3:15 p.m. EST
In today’s marketplace, most customers search the internet long before they call for more information. When your business is on the receiving end, does the customer get the sense that he called the right place and can stop shopping or that he is a bother?
This webinar will focus on the most essential skills and habits that help service professionals handle callers in a positive manner, therefore leaving the customer with a positive, lasting impression of your business. Participants will learn how to:
- Handle multiple calls and/or in-person customers
- Place a customer on hold
- Replace words that raise “red” flags with “green” flag words
In addition, you will learn to utilize new skills and techniques to maintain a high energy level throughout the day and minimize physical and mental stress in the work environment.
What Drives Sales? Archive Version COMING SOON (by Dec. 18)
Speakers: Steve Abercrombie and Barbara Carper Nuss, CPA, Profit Soup
Everything you can do to increase sales falls into one of these three categories – 1) having more customers, 2) customers buying more frequently or 3) yielding higher average transactions values. This webinar will provoke discussions that explores these three areas and put actionable plans behind your sales projections for 2014. What will you do to drive the growth you’re after? Who will take action and what resources will they need? How will you measure your success along the way? Gather your sales team for this strategic-focused webinar and then follow-up with a team meeting to set individual and company goals that will drive sales and establish a solid foundation for your 2014 budget.
Abercrombie and Nuss have spoken at past The Rental Show and will be presenting two seminars at the 2014 Show in Orlando, Fla.