YOUR ASSOCIATION IN ACTION

WHAT IS REAP?

REAP (Rental Executive Advisory Program) is a mentoring program of the ARA Foundation. Confidential, individual business advice is available from any of the REAP Advisors in any rental service areas, including; but not limited to:

• Personnel

• Operations

• Financial

• Marketing

• Insurance

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  WHO CAN PARTICIPATE?

  Any rental store owner or manager, whether new to the industry or a veteran, can benefit from the REAP Program. Membership in the American Rental Association is not required.

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  HOW DOES THE PROGRAM WORK?

  An Advisor Request form can be downloaded here. Complete the form and indicate the business areas in which you are most interested in receiving advice. Specify whether you would like to receive advice by phone, e-mail or fax, or if you would prefer an on-site visit. When you've completed the form, fax it to the number listed.  You will be matched to an advisor by your goals and their experiences. 

  HOW MUCH DOES IT COST?

  For utilizing REAP services, you are requested to make a tax-deductible contribution to the ARA Foundation. The donation amount starts at $50, depending on the services you request. (See the form for details.) REAP offers a cost-effective way to receive answers to your business questions.

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  FOR MORE INFORMATION

  If you have questions about REAP, contact Jenni Venema at 800/334-2177, ext. 236, or e-mail jennifer.venema@ararental.org.