The ARA Board of Directors includes general members who are rental business owners or their senior staff and associate members who work with ARA staff to oversee the association and its programs. The goal of ARA is to promote the success of members and advance the growth of the rental equipment industry, which has North American annual equipment rental revenue of more than $31 billion.

ARA board elections are held each fall, with newly elected officers and directors commencing their term at The Rental Show each year.  The board consists of the chairman, president, president-elect, executive vice president, directors from each of the 10 regions and associate member directors.