ARA Staff | Marketing & Communications

Marketing & Communications

 

TOM HUBBELL
Vice President, Marketing & Communications
(Ext. 248)
 
Administers the Marketing and Communication program and activities, including The Rental Show, Associate Member services, publications, corporate communications, public relations and advertising programs, ARA subsidiary meetings and events. Serves as staff liaison to ARA Shared Interest Groups.
 
 
KAYE STOCKSTILL
Administrative Coordinator

(Ext. 243)
 
Manages ARA’s image gallery, handling storage and retrieval of all photos, images and graphic files generated throughout ARA. Assists with production of Rental Management magazine and related publications with an emphasis on circulation.
 
 
JOANN LAY
Administrative Assistant

(Ext. 258)
 
Provides service and support for the marketing and communications team. Position will be involved in program work for association services, The Rental Show, Events & Tents and the ARA Foundation. 
 
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Marketing

 
 
CHRISTINE COLEMAN
Marketing Manager
(Ext. 266)
 
Develops marketing programs and conducts project work for The Rental Show, the ARA Foundation, associate and independent manufacturer representative memberships and ARA meetings/events.
 
 
 
CONNIE LANNAN
Marketing Manager
(Ext. 228)
 
Develops and implements marketing efforts of the association to general members. Writes and edits the ARA Advantage, Event Pros newsletter, educational/business and risk management products/manuals, state and provincial newsletters, brochures and other program initiatives that support marketing and communications.
 
 
 
TRACY JOHANNSEN
Public Relations & Advertising Manager
(Ext. 270)
 
Responsible for public relations and advertising activities of ARA, including increased awareness of the equipment rental industry. Develops marketing materials for ARA members to use in marketing their business. Leads Rental Management Group promotion and circulation efforts.
 
 
 

Publications

 
Ken Hughes, Vice President, Communications/Publisher, RENTAL MANAGEMENT
KEN HUGHES
Publisher,
Rental Management Group
(Ext. 239)

Directs planning, advertising sales, circulation, editorial, marketing and promotional activities for the Rental Managment Group (RMGroup) information resources. Assists with publication projects of the ARA, including The State of the Equipment Rental Industry Market Monitor service.
 
 
Wayne Walley, Editor, RENTAL MANAGEMENT
WAYNE WALLEY
Editor,
Rental Management Group
(Ext. 253) 

Directs planning, writing and production of the RMGroup information resources. Assists with related written communication projects of the ARA, including The State of the Equipment Rental Industry Market Monitor service.

 
Erin Jorgensen, Managing Editor, RENTAL MANAGEMENT
ERIN JORGENSEN
Managing Editor,
Rental Management Group
(Ext. 251)

Manages planning, writing and production of RMGroup information resources. Assists with the production of related marketing and communication projects of the ARA.
 
 
Whitney Carnahan, Features Editor, RENTAL MANAGEMENT
WHITNEY CARNAHAN
Features Editor, Rental Management Group
(Ext. 283)

Responsible for writing articles including rental store profiles, supplier profiles, news articles and features stories for the RMGroup information resources. Assists in editing, proofreading and production of the magazine, e-newsletter and related publications.
 
 
 
 
 
SARAH PETERSON
Products Editor, Rental Management Group
(Ext. 237)
 
Responsible for writing articles including product information, product-related features, supplier profiles and news articles for the RMGroup information resources. Assists in the editing, proofreading and production of the magazine, e-newsletter and related publications.

 

JENNIFER SMITH
Advertising and Circulation Manager, Rental Mangement Group
(Ext. 257)

Manages and records circulation for the RMGroup information resources. Serves as liaison to Business Publications Audit (BPA) of Circulation. Manages display advertising and classified advertising for the RMGroup.
 
 
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Design Services

 
SHEILA BOYD
Design Manager
(Ext. 256)
 
Manages the design department and is responsible for the layout, execution and overall quality and visual appearance of ARA published material.

 

CHERYL STURGES
Designer
(Ext. 278)

Provides design services for ARA. Creates layouts and carries out day-to-day production of ARA published material. A primary focus is the production of membership material and ARA state and local newsletters.

 

CASEY BOWDEN
Designer
(Ext. 252)
 
Provides design services for ARA. Creates layouts and carries out day-to-day production of ARA published material. A primary focus is providing graphic support for RentalManagementMag.com and RentalPulse.com. 
 
 

Association Services

 
Director, Associate Membership
(Ext. 232)
 
Develops and conducts associate member and independent manufacturer representative membership recruitment and retention programs. Manages The Rental Show exhibition and communications with exhibitors. Serves as staff liaison to the Exhibitor Advisory Committee and industry suppliers. 

 

 
MARISSA ESSEX
Meetings & Events Manager
(Ext. 230)

Provides meeting planning coordination and support for The Rental Show, Events & Tents, the National Legislative Caucus and other off-site meetings.
 
 
 
RONNA ROESSLER
Registrar/Coordinator, Association Services
(Ext. 234)
 
Provides assistance and support for The Rental Show including housing, travel, registration and sponsorships. Maintains the ARA archives and provides in-house meeting planning support. Chairs the staff Social Committee.
 
 
ALICE CONWELL
Coordinator, Associate Member Services
(Ext. 233)
 
Provides assistance and support for The Rental Show exhibitors. Maintains the ARA database for associate members, independent manufacturer representatives and prospective members.
 
 
 
 

 

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