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(Ext. 248)
Administers the Marketing and Communication program and activities, including The Rental Show, Associate Member services, publications, corporate communications, public relations and advertising programs, ARA subsidiary meetings and events. Serves as staff liaison to ARA Shared Interest Groups.
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Assists and supports the marketing & communications team, including associate member services, The Rental Show, the Events & Tents program and seminar/event speakers. Provides the main clerical support for the ARA Foundation and its programs.
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Manages ARA’s image gallery, handling storage and retrieval of all photos, images and graphic files generated throughout ARA. Assists with production of Rental Management magazine and related publications. Handles administrative duties for Marketing and Communications.
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Marketing
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(Ext. 266)
Develops marketing programs and conducts project work for The Rental Show, the ARA Foundation, associate and independent manufacturer representative memberships and ARA meetings/events.
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(Ext. 228)
Develops and implements marketing efforts of the association to general members. Writes and edits the ARA Advantage, Event Pros newsletter, educational/business and risk management products/manuals, state and provincial newsletters, brochures and other program initiatives that support marketing and communications.
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Provides writing support for ARA government affairs and state, local and provincial and marketing divisions. Primarily responsible for developing content for state, local and provincial newsletters published by ARA for affiliate associations as well as Rental Management publications.
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(Ext. 270)
Responsible for public relations and advertising activities of ARA, including increased awareness of the equipment rental industry. Develops marketing materials for ARA members to use in marketing their business. Leads Rental Management Group promotion and circulation efforts.
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Publications
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(Ext. 239)
Directs planning, advertising sales, circulation, editorial, marketing and promotional activities for the Rental Managment Group (RMGroup) information resources. Assists with publication projects of the ARA, including The State of the Equipment Rental Industry Market Monitor service.
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(Ext. 253)
Directs planning, writing and production of the RMGroup information resources. Assists with related written communication projects of the ARA, including The State of the Equipment Rental Industry Market Monitor service.
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(Ext. 251)
Manages planning, writing and production of RMGroup information resources. Assists with the production of related marketing and communication projects of the ARA.
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(Ext. 283)
Responsible for writing articles including rental store profiles, supplier profiles, news articles and features stories for the RMGroup information resources. Assists in editing, proofreading and production of the magazine, e-newsletter and related publications.
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(Ext. 255)
Responsible for writing articles including product information, product-related features, supplier profiles and news articles for the RMGroup information resources. Assists in the editing, proofreading and production of the magazine, e-newsletter and related publications.
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APRIL PETERSON
Circulation Manager/Advertising Administrator, Rental Mangement Group
(Ext. 257)
Manages and records circulation for the RMGroup information resources. Serves as liaison to Business Publications Audit (BPA) of Circulation. Manages display advertising and classified advertising for the RMGroup.
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Manages the design department and is responsible for the layout, execution and overall quality and visual appearance of ARA published material.
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CHERYL HEARTSILL-PHOUN
Designer
(Ext. 278)
Provides design services for ARA. Creates layouts and carries out day-to-day production of ARA published material. A primary focus is the production of membership material and ARA state and local newsletters.
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Provides design services for ARA. Creates layouts and carries out day-to-day production of ARA published material. A primary focus is providing graphic support for RentalManagementMag.com and RentalPulse.com.
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Association Services
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ALLISON BOX
Senior Administrative Director, Association Services
(Ext. 231)
Administers association services to include associate and independent manufacturer representative membership and meetings/events of the ARA and its subsidiaries. Administers all aspects of The Rental Show, ARA's annual convention, including The Rental Show Directory. Serves as staff liaison to The Rental Show Task Force.
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Associate Member Director
(Ext. 232)
Develops and conducts associate member and independent manufacturer representative membership recruitment and retention programs. Manages The Rental Show exhibition and communications with exhibitors. Serves as staff liaison to the Exhibitor Advisory Committee and industry suppliers.
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(Ext. 230)
Provides meeting planning coordination and support for The Rental Show, Events & Tents, the National Legislative Caucus and other off-site meetings. Serves as staff liaison to the Events Task Force.
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(Ext. 234)
Provides assistance and support for The Rental Show including housing, travel, registration and sponsorships. Maintains the ARA archives and provides in-house meeting planning support. Chairs the staff Social Commitee.
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(Ext. 233)
Provides assistance and support for The Rental Show exhibitors. Maintains the ARA database for associate members, independent manufacturer representatives and prospective members.
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