YOUR ASSOCIATION IN ACTION

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ARA Strategic Plan

CORE PURPOSE

To promote the success of our members and advance the growth of the rental industry.

CORE VALUES

• Support community and networking among all members.

• Respect the diversity of member views and opinions in determining policy and direction.

• Develop leadership through volunteerism and self-initiative.

• Represent professionalism and integrity in the rental industry.

• Embrace change and continuous improvement.

MISSION

The Mission of the ARA is to fulfill our Core Purpose and provide for the needs and interests of ARA's diverse membership with services in industry information, government affairs, workforce development, marketplace opportunities, risk management, consumer awareness and volunteer service.

GOALS

Goal A: Essential to Success
Members will view ARA membership as essential to their business success.

Goal B: Information Source and Resource
ARA will be the leading source and resource of rental industry information.

Goal C: Advocate for Industry Growth and Success
ARA will be the recognized leader and advocate in government affairs on issues of importance to the rental industry.

Goal D: Consumer Awareness
Renting will become the preferred choice for consumers as a solution to their tool, equipment, party and event needs.

Goal E: Strategic Relationships
ARA members and the rental industry will benefit from strategic relationships between the Association and organizations that share common interests and goals.

Goal F: Positioned to Lead and Serve
ARA will be positioned to effectively lead the rental industry.